Author: Samantha Perry

For several decades, I’ve provided public relations services to the tech industry. I’ve worked with some of the biggest tech firms in the world, but more recently and in my own agency, my focus has been on tech startups and smaller tech businesses. These are the companies that may not have global recognition (yet), but are successful businesses that are solving problems right now. Working with these clients has given me a front row seat to see how great minds and leaders build their success. Here are six of the most common lessons I’ve encountered along the way. You don’t…