The rise of generative AI has also given rise to an increase in litigation based on false results which cause harm to a person’s reputation. Defamatory output is sometimes caused by generative AI, and at other times, AI can be used to create false impressions about a person, as in the case of deepfakes. If a person’s reputation or dignity is harmed, a cause of action arises in South African law. AI-related defamation lawsuits are being brought with increasing regularity. One of the first, against ChatGPT, was introduced in 2023 in Australia. The Hepburn Shire Council Mayor, Brian Hood, launched…
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