Author: Jameel Hamid

Artificial intelligence has moved beyond the hype and is now delivering real business value, as companies across the world use it to generate marketing material, social media content, product images, videos and customer communications. As synthetic content becomes indistinguishable from authentic content, ordinary people lose the ability to make informed judgements about what they’re seeing, hearing, or interacting with, unless the law forces disclosure.  In the European Union (EU) certain AI-generated or AI-manipulated content is required to be disclosed, labelled and capable of being traced back to its source. The objective is not to prevent the use of AI, but…