Author: Gordon Wilson

Detectives solve mysteries, and business is full of them. For example, you may know who your best channel partners are, but do you know exactly what makes them the best? Can you replicate their success across other partners? Are there early warning signs that a once-loyal partner is drifting away? While intuition and anecdotal insights have their place, data offers a more reliable and illuminating source of truth. Data analytics acts as a modern detective, uncovering patterns and insights that might otherwise remain hidden. Data doesn’t lie One of data’s greatest strengths is its objectivity. It has no bias, no…