Author: Eglantine Tranie Wignolle
Why is GEO the next battle for brands and what the natural diamond industry teaches us about it? The 11 PM question Picture someone at home, alone, late at night, thinking about proposing. They don’t call a friend. They don’t Google. They open ChatGPT and type: “should I buy a natural diamond or a lab-grown one?” That question is being asked thousands of times a day. AI answers it, in one paragraph, with one point of view, before that person ever visits a store, a website, or talks to a jeweler. 9 out of 10 Gen Z consumers now use…