admyt, South Africa’s ticketless parking company, today announced the acquisition of SHôPING, an in-mall engagement platform, from Attacq – the developer of Waterfall City,and owner of Mall of Africa. This marks a significant step in admyt’s vision to create a seamless shopping experience that connects digital convenience with real-world retail environments.
As part of this transition, SHôPING will be rebranded to mallpass and its functionality expanded to add more value to shoppers, retailers and landlords. mallpass will be a mobile-first platform offering features such as, digital vouchering, loyalty, navigation and personalised shopping experiences to malls across South Africa.
Driving this next chapter is Jacquilene de Vries, who has been appointed as the CEO of mallpass. With a clear mandate to expand the platform’s offering and reach, Jacquilene will focus on scaling the mallpass footprint nationally while enhancing the connected experience to South African consumers.
The acquisition and growth strategy is supported by REdimension Capital, a leading proptech-focused fund, and Lynton Peters, former CEO and Co-Founder of OneCart. Their involvement brings not only capital, but also deep sector insight and expertise into digital retail ecosystems.
“This acquisition is a natural extension of admyt’s mission to simplify and enhance the way people interact with real-world spaces. mallpass will offer its users a unified retail journey, from parking to purchase,” said Kfir Rusin, Chief Executive Officer of admyt.
“We’re incredibly excited about the road ahead and the value we can unlock for landlords, retailers, and most importantly, shoppers” said Rusin.
SHôPING was establishing in 2020 by Attacq as a mobile-first platform designed to enhance the in-mall shopping experience.
The platform has been live in The Mall of Africa since 2021 providing shoppers with access to digital vouchers, in-mall navigation, loyalty rewards, and real-time mall information. Now under the ownership of admyt, the platform is entering a new phase of growth and will soon be rebranded as mallpass, with a focus on nationwide expansion and new features that offer shoppers a convenient and seamless in-mall experience.
Attacq’s spokesperson, Asset and Property Management Executive, Michael Clampett said, “We are excited to see SHôPING gain a new lease on life under admyt’s umbrella. The platform has always held significant potential, and with a renewed strategy and a focus on scale, we believe it will thrive as mallpass and deliver real value to the market.
“We’re particularly pleased that Mall of Africa will continue to serve as the test bed for the product. It has proven to be an ideal environment for innovation, and we look forward to seeing the technology scale across other major malls in the country.” said Clampett.
With this new momentum, mallpass, is well-positioned to shape the future of mall-based shopping, one that is more rewarding, more convenient, and fully aligned with the needs of today’s connected consumer.
Admyt vs Global Giants: How SA’s Top Digital Parking Platform Stacks Up
By Gugu Lourie
Admyt is South Africa’s top digital parking platform, revolutionising the industry with License Plate Recognition (LPR) technology to deliver a seamless, ticketless, and cashless parking experience.
Since its founding in 2015 by Jordan Wainer, Admyt has eliminated the need for paper tickets, queues, and cash payments, offering a smarter alternative for office parks, residential centers, and shopping malls.
With over 70 active locations, 1,000+ lanes, and 400,000 registered vehicles, Admyt is rapidly expanding, partnering with major landlords like Hyprop and Growthpoint Properties.
But how does this homegrown innovator compare to global parking giants?
Admyt vs. Global Competitors: A Comparative Look
While global players like ParkMobile (US), JustPark (UK), and EasyPark (Europe) dominate their respective markets, Admyt stands out as Africa’s largest ticketless parking platform, tailored to local needs.
