Samsung becomes the official mobile and consumer electronics partner for SA Rugby’s national teams and the Vodacom United Rugby Championship (URC), aiming to fuse cutting-edge Galaxy technology with the passion of the game.
In a major move for South African sports and tech, Samsung has officially joined forces with SA Rugby. The new partnership, effective from September for the Vodacom URC and October for the Springboks, designates Samsung as the official mobile and consumer electronics partner across all national teams and the prestigious league.
The two-year agreement is positioned as a strategic alliance focused on enhancing performance and revolutionizing the fan experience through technology.
A Natural Fit for a Nation of Fans
According to Justin Hume, Vice President of Mobile eXperience at Samsung, the partnership sharpens how fans connect to the game. “Through the power of Galaxy devices and Samsung Galaxy AI, we’re enabling fans to capture, share and enjoy every moment with clarity and immediacy. No other brand can connect supporters, teams and players quite like Samsung, it’s a natural fit for how rugby is experienced today.”
Hume highlighted a shared focus on excellence and elite performance as a core synergy. He added that the partnership reflects Samsung’s commitment to humanising technology, bringing fans closer to the energy of the game. “On the field. In your hands. Powered Samsung Galaxy AI” speaks to how Galaxy elevates the way fans experience the Springboks.
A “Game-Changer” for Rugby Operations
For SA Rugby, this is more than a sponsorship; it’s a technological upgrade. Rian Oberholzer, CEO of SA Rugby, said: “Samsung’s world-class innovation aligns perfectly with our ambition to push the boundaries both on and off the field, and their cutting-edge technology will empower us to improve everything we do on and off the field, including fan engagement, it’s a game-changer for how we operate.
“This partnership brings us access to Samsung’s latest consumer electronics, which will enhance our training facilities, and put the very best communication devices in our hands.
“More than just a sponsor and not foreign to our world, Samsung is a strategic technology partner. Together, we will find new ways to connect with fans and elevate the professionalism of our game.”
The sentiment was echoed by the Vodacom URC, with Martin Anayi, CEO of the United Rugby Championship, stating: “Partnerships like this one with Samsung are vital to that growth. Their investment in the Vodacom URC in South Africa reflects a shared belief in innovation, excellence and the power of technology to bring fans closer to the sport they love.”
This partnership signals a significant step in blending the world of elite sport with consumer technology, promising to bring South African rugby fans closer to the action than ever before.
