South Africa’s digital economy is getting a home-grown challenger. OMN1, a South African-built super app combining e-hailing, food delivery, creator monetisation and messaging all in one platform, will officially launch nationally on 5 November 2026 in Johannesburg.
The platform is launching with two propositions at the centre of its model: an 85% driver payout on every completed Move trip, and a creator monetisation programme that opens eligibility from 3,000 followers.
OMN1 enters this environment with a proposition built around a simple question: what happens when the people generating value on a digital platform are placed closer to the centre of its economic model?
A Different Proposition For E-Hailing Drivers
OMN1’s Move service pays drivers 85% of every fare, with the company stating that the share applies to each completed trip without tiered structures or performance conditions.
The model is designed around the economic realities faced by e-hailing drivers, including fuel, vehicle finance, maintenance, and household responsibilities.
“Drivers are not a cost line to be optimised. They are the business,” said Livhuwani Mutavhatatsindi, Chief Executive Officer of OMN1.
“If a driver can’t cover fuel, finance, and maintenance and still take something home, the model has failed, no matter how good the technology looks. We built OMN1 in South Africa, for South African conditions, and the 85% split is the clearest expression of that.”
OMN1 has conducted in-person driver onboarding in Johannesburg and currently operates Move across Midrand, Sandton, Rosebank, and the Johannesburg CBD and inner city, with expansion planned following the national launch.
From Followers To Income
The second major proposition sits within OMN1 Hub, the platform’s creator ecosystem.
Through the OMN1 Creators Fund, South African creators can qualify from 3,000 followers. Creators earn through a points-based system at 20 cents per point, with a monthly ceiling of R50,000 per creator. OMN1 has stated a target of 1,000 South African creators earning at least R20,000 a month through the platform.
“There is enormous creative talent in this country that has never seen a cent from it,” said Mutavhatatsindi.
“The people producing the culture everyone else monetises are the ones getting paid last. We wanted a model where a creator with a few thousand followers in Tembisa or Khayelitsha can earn real money, without waiting to be discovered.”
One Platform For Everyday Life
The platform brings together Move for e-hailing, OMN1 Dine for food delivery, OMN1 Hub and the OMN1 Creators Fund for creator monetisation, and Connect for messaging.
The company says the concept came from observing how people already move between multiple applications each day — using one service to travel, another to order food, and others to communicate and build communities.
Can South Africa Build Its Own Digital Platform Economy?
For OMN1, the national launch is about more than introducing another app to an increasingly crowded technology market.
It is a test of whether a locally built platform can compete by designing around the economic realities of South African drivers, creators, consumers, and businesses.
“South Africans have been using platforms built elsewhere, priced elsewhere, and answerable elsewhere for over a decade,” said Mutavhatatsindi.
“There is no reason a world-class super app can’t be built here. That is what the fifth of November is about.”
OMN1’s official national launch takes place on Thursday, 5 November 2026 in Johannesburg. The app has been available on Google Play and the Apple App Store since its August 2026 soft launch.
