New Zealand’s online casino market has quietly become one of the fastest-growing gambling sectors in the country’s history. Grand View Research puts online casino revenue at US$267.6 million in 2024, heading for US$584.5 million by 2030, a 14% compound annual growth rate. That pace puts New Zealand among the faster-expanding online casino markets anywhere in the world, in a country of just over 5 million people.
The scale becomes clearer once you look at where the money is actually going. Kiwis deposited an estimated NZ$1.36 billion into online casino platforms between October 2023 and September 2025, more than NZ$100 million a month, spread across roughly 160 competing brands. A handful of names dominate that spend, and the numbers behind who is actually winning are more interesting than most players realise.
How Big Is the Market, Really?
Most people outside New Zealand would be surprised by the size of its online gambling market. Players at platforms like SpinBit are part of a market projected to grow from US$267.6 million in 2024 to US$584.5 million by 2030, with average revenue per user sitting at US$1,144 in 2025. By 2029, around 2.3 million New Zealanders are expected to be gambling online, close to 40% of the adult population.
Device split in 2024 was 53.77% desktop, but that’s shifting fast. Mobile is closing the gap, and crypto deposits are becoming more common as players look for payment methods that settle quickly. Below are the key figures behind the New Zealand online casino market:
New Zealand Online Casino Market: Key Figures
| Metric | Figure |
| Online Casino Revenue (2024) | US$267.6 million |
| Online Casino Revenue Forecast (2030) | US$584.5 million |
| CAGR (2025-2030) | 14% |
| Total Gambling Market (2025 est.) | US$3.11 billion |
| Avg. Revenue Per User (2025) | US$1,144 |
| Projected Online Users (2029) | 2.3 million |
Who’s Actually Winning New Zealand’s Players
The brand-level picture is where this market gets genuinely interesting. 160 iGaming brands are actively competing for New Zealand players, with five Super Group brands account for close to 37% of total player demand in the country, and the top ten brands overall capture roughly 68% between them.
That concentration is a relatively recent shift. Back in 2019, locally-branded operators held more than half of total player demand. Demand for international brands has since grown almost fourfold, while local brands’ share has fallen. It is a market that international operators have been steadily winning, one player at a time.
The Numbers Behind New Zealand’s Gambling Habits
Government-commissioned research conducted by DOT Loves Data gives the clearest picture yet of how the market has actually been used, and some of what it found is uncomfortable reading.
Casino-focused platforms saw spending jump 38% year-on-year, while sports betting spending dropped 37% over the same period. That divergence tells you something about what Kiwi players were actually going online to find. It wasn’t sports betting, which they could already do legally through TAB NZ. It was casino games.
The spending distribution data is harder to sit with. Players in the bottom 40% on New Zealand’s deprivation index accounted for over 50% of total online casino spend. In the most deprived group specifically, spending climbed 41%, against 22% growth across the broader market.
What Players Are Actually Choosing
Mobile is where most of the near-term change is happening. Desktop still holds a narrow majority of sessions, but the gap has closed noticeably over the past two years as deposit and withdrawal flows have gotten faster on phones. Crypto payments, still a small share of total deposits, are growing quickest among players who want transactions that don’t get flagged or delayed by their bank.
Game preference tells a similar story to the brand data above. Slots and live dealer tables account for the large majority of session time, with the game-show style live formats that Super Group’s brands and others have leaned into proving especially sticky among returning players. MSN Money’s financial news coverage for New Zealand has tracked this shift as part of its broader coverage of how digital consumer spending is evolving in the country.
Where New Zealand Sits Globally
New Zealand is about 1.4% of the global online casino market by revenue. That’s a small share, but the growth rate is not: a 14% CAGR puts it among the fastest-expanding online casino markets anywhere, ahead of most established markets several times its size. iGaming Expert’s analysis of the New Zealand gambling market puts total New Zealand gambling revenue, online and retail combined, at US$3.11 billion in 2025.
What happens next largely comes down to whether international brands keep growing their share the way they have since 2019, or whether the balance shifts back toward locally-focused operators as the market matures. Recent trends favour the former.
SpinBit and the Transition
SpinBit has been part of the market that Kiwi players have used throughout this growth period, competing for attention alongside the roughly 160 brands active in the country today.
What’s changing from here isn’t the platform itself so much as the competitive landscape around it. New entrants continue to arrive, established Super Group brands continue to dominate demand, and players increasingly have more choice than they did even two years ago. SpinBit’s position in that landscape, like every other brand’s, will depend on how it competes on product and player experience rather than on name recognition alone.
Whichever brand a player ultimately picks, the same basics apply: set a budget before a session starts, avoid chasing losses, and treat the entertainment value as the return rather than anything owed back. 18+ only.
The Numbers Worth Watching
A few figures will tell the story of where this market goes next:
- Whether the 14% growth forecast holds as the number of competing brands keeps climbing
- Whether Super Group’s roughly 37% share across its five brands grows further, or starts to face real challenge from newer entrants
- Whether mobile crosses the 50% mark on device share, and how quickly
- How much of the international brands’ momentum against local operators continues, given the trend has run almost uninterrupted since 2019
New Zealand’s online casino market has grown from a niche interest into a genuine consumer category within the space of a few years. The brands that understand what Kiwi players actually want, rather than simply chasing volume, are the ones setting the pace right now. Whether that stays true as the market keeps expanding is the question worth watching.
- James Harrington is a Wellington-based writer covering gambling regulation, consumer finance, and digital markets across the Asia-Pacific region.
