Tracker has appointed Silvia Schollenberger as its new Chief Commercial Officer (CCO) from 3 March 2026. The first CCO for Tracker, the appointment signals Tracker’s commitment to shaping a structure that enables stronger execution and quicker decision making – positioning the company for accelerated, sustainable growth.
Schollenberger will lead the new Tracker commercial business area, overseeing the product, sales, marketing and customer operations. This brings Tracker’s customer-facing capabilities into a single area and strengthens collaboration across the full customer journey, ensuring the company continues to deliver the care and protection its customers rely on.
Drawing on extensive commercial and leadership experience across the FMCG, chemical manufacturing, and services sectors, Schollenberger has established a strong technical and financial foundation supported by degrees in Engineering and Financial Management and Lean Six Sigma Black Belt certification. She is known for her ability to drive commercial excellence, enhance customer engagement, and build integrated product and market strategies. She has further strengthened her leadership capabilities through the Global Leadership Development Programme with Sa?d Business School and the Mentoring for Leadership programme at the University of Cape Town’s Graduate School of Business.
“We are very pleased to welcome Silvia Schollenberger to Tracker,” says Dillan Fernando, Tracker Chief Executive Officer.
“Her combination of commercial expertise, strategic capability and customer‑focused leadership will be invaluable as we strengthen our ability to deliver meaningful value to our customers.
“We look forward to her contribution as she joins our Executive Committee and plays a key role in driving Tracker’s commercial strategy forward.”
Schollenberger career includes senior commercial, strategy, operations and performance improvement roles at Afrox, as well as her most recent position as Divisional Managing Director within the Servest Group, where she led diverse teams and improved financial and operational performance to deliver sustained profitable growth.
“I am excited to join Tracker at such a pivotal moment for the business,” says Schollenberger
“There is significant opportunity to unlock growth by deepening the care and protection we provide to our customers with enhanced technology solutions.
“My focus will be on strengthening our commercial capabilities, elevating the customer experience at every touchpoint, and ensuring our products and services continue to make people safer so they can confidently go about their daily lives.”
