iStore, South Africa’s only Apple Premium Partner, has announced the launch of MacBook Neo, an all-new Mac designed to bring powerful Apple silicon performance to more customers than ever before. Starting from R11 999, MacBook Neo combines Apple silicon performance, a colourful aluminium design and a brilliant 13-inch Liquid Retina display — making it ideal for students, professionals, and small businesses.
Available in four vibrant colours, MacBook Neo is powered by the A18 Pro chip, delivering fast performance for everyday tasks such as managing spreadsheets, editing photos, streaming content and running business applications. With up to 16 hours of battery life, MacBook Neo is built to keep up with work, study and entertainment throughout the day.
Switch to Mac with iStore’s PC Buy Back
For professionals, students and small businesses still using older PCs, there’s never been a better time to switch to Mac.
With iStore’s PC Buy Back, customers can receive a guaranteed R3 000 trade-in value when switching from a qualifying PC laptop to MacBook Neo, making the move to Mac more affordable than ever. Small businesses also benefit from additional value at iStore, including a free three-year warranty and expert technical support with any Mac purchase, helping ensure their teams stay productive.
PC buy back available from 11 March 2026.
So much more when you buy Mac at iStore
Trade in and upgrade for less
iStore offers competitive trade-in values for both Mac and PC, making it easier and more affordable to upgrade to a new Mac. Trade in your current laptop and put the value towards your new MacBook Neo, helping reduce the cost of upgrading to Mac at iStore.
More protection with iCare for Mac
Protect your Mac with iCare for Mac, iStore’s extended warranty and protection plan. iCare extends your cover beyond Apple’s standard warranty, giving you added peace of mind and helping keep your Mac running at its best. Protecting your Mac with iCare can also help maintain stronger trade-in value when it’s time to upgrade.
More access with the iStore app
Download the iStore app to browse the full Mac range, compare models and shop Apple products easily from your phone. The iStore app offers a seamless way to shop products, compare models and complete your purchase in minutes.
Expert advice and support
iStore’s Apple specialists help customers choose the right Mac and get started with setup, data transfer, and guidance — whether upgrading from an older Mac or switching from a PC.
Flexible ways to buy
Customers can purchase MacBook Neo for cash or through flexible payment options, with tailored solutions available for students, professionals and small businesses.
Availability
MacBook Neo is available from iStore stores nationwide and online at iStore.co.za, starting from R11 999.
With its colourful design, powerful performance and incredible value — plus the added benefits of trade-in, expert support and flexible purchasing — there’s never been a better time to get a Mac at iStore.
