YouTube and Vumatel (Vuma), (a company of the MAZIV Group) announced a joint pilot program aimed at tackling digital inequality in South African township homes by enabling affordable, high-speed fibre connectivity bundled with Smart TV streaming.
The initiative, launching in previously disadvantaged areas like Alexandra Township, Johannesburg, will see 2,000 fibre-connected households equipped with free Google TV streaming dongles, turning standard televisions into smart, connected entertainment hubs. This partnership underscores MAZIV’s broader mission of creating an inclusive, connected South Africa by extending the benefits of digital access to underserved communities.
Driving digital inclusion and access for all
The primary goal of the pilot is to advance digital inclusion by increasing access to high-speed, reliable fibre internet in areas that have historically been excluded from the digital economy. By pairing Vuma’s affordable fibre infrastructure with YouTube’s content ecosystem and Google TV technology, the collaboration aims to empower families to learn, connect, and entertain from the comfort of their homes, bridging the gap between connectivity and meaningful online participation. This initiative forms part of MAZIV’s vision to deliver fibre that connects every South African home and business, fostering social progress and economic opportunity through equitable access to broadband.
YouTube’s living room leadership and global inclusion commitment
YouTube has become the number one platform for TV watch time in places like the U.S., surpassing all other streaming services and media conglomerates, confirming the living room as a major consumption hub for content. This success highlights the importance of the big-screen viewing experience.
Mahesh Bhalareo, Director YouTube Product Partnerships, EMEA, commented on the technological approach: “Enabling an easy-to-use, accessible Connected TV experience is key to driving digital literacy and content adoption. By bundling Google TV dongles with Vuma’s reliable and fast fibre, we are creating a seamless pathway for customers to enjoy the full range of our content, from education to entertainment, in a way that is affordable and sustainable for their households.”
MAZIV’s vision through Vuma: Connecting more South Africans
As one of the core operating companies within the MAZIV Group, Vuma plays a central role in realising MAZIV’s long-term vision: connecting South Africans from all walks of life to world-class digital infrastructure. The collaboration with YouTube reinforces MAZIV’s commitment to bridging the digital divide through scalable, innovative partnerships that go beyond connectivity to enable meaningful participation in the digital economy.
“Our fibre-to-the-home model fundamentally disrupted the market by breaking the financial barriers to connectivity for households across South Africa. The collaboration with YouTube and Google TV is a powerful extension of that mission, transforming access into empowerment. It completes the circle by enabling people not only to get connected, but to experience the full value of being connected: learning, earning, and engaging through technology.” Zunaid Mahomed, Chief Strategy and Growth Officer, at MAZIV added.
Tony Archibong, Managing Director, Global Product Partnerships, YouTube adds: “ This pilot is an important step in upholding the platform’s mission to give everyone a voice and show them the world by ensuring that high-quality, relevant content, from educational resources to entertainment, is accessible to all, regardless of socio-economic status or geographic location.”
