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Home»Opinion»Vodacom, Mobile Firms Perpetuate The Digital Divide They Created
Opinion

Vodacom, Mobile Firms Perpetuate The Digital Divide They Created

Paul ColmerBy Paul Colmer2025-03-10No Comments5 Mins Read
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Digital divide
Digital divide. Created with Freepik
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Much ink has been spilled over the so-called “digital divide,” “connecting the unconnected,” and “digital exclusion.” But have we ever paused to ponder where these buzzwords originate? 

It seems our beloved mobile network operators (MNOs) have coined these terms, perhaps to spook governments and society into favouring their services – all while maintaining prepaid pricing models that could make a billionaire blush. Ironically, this “exclusion” stems not from a lack of infrastructure but from these operators’ sky-high pricing structures. 

According to data from ICASA, South Africa boasts 100% 2G coverage, 99% 3G coverage, and 98.5% LTE/4G coverage. If these figures held water, there’d be no digital divide due to infrastructure; the chasm, if any, is a result of pricing that leaves the underprivileged out in the cold. 

After the Vodacom-Maziv deal was blocked by the Competition Tribunal, Vodacom Group CEO Shameel Joosub criticised the decision, describing it as a “travesty” for South Africa.   Vodacom lamented that the poor would bear the brunt, claiming it was a tragedy because they were poised to bridge the “digital divide”. They even suggested it was a blow to foreign investment.

VodaTrade
Vodacom. Images source: Logos and Symbols

However, in the aftermath of this collapsed takeover, as the dust settled, it became evident that these assertions were more melodrama than reality. Contrary to Vodacom’s gloomy forecast, South Africa is charging full steam ahead with network rollouts in underserved communities nationwide.

Here are some shining examples: 

  • The South African Government’s Broadband Access Fund: This initiative has empowered SME service providers to roll out connectivity to thousands of homes and hotspots in underserved areas.

    Many established Wireless Internet Service Providers (WISPs) and Internet Service Providers (ISPs) have been extending their reach into these communities for years, using both wireless and fiber technologies. Notably, the government aims to connect over a million households within six months, offering data packages starting as low as R5 per day for uncapped access .

    Vodacom & MTN’s smallest daily prepaid offering costs R5.50, where you may “eat as much as you like” of a whopping 35Mb bundle. Is this not really the true definition of what the digital divide really is?

  • Fibretime: This company has been making strides in townships, connecting more than 70,000 homes across 13 townships in four provinces. With hundreds of thousands more sites under construction, they’re planning to scale up to an additional million homes.
  • Ilitha: Backed by investment from Meridian, Ilitha is rolling out wireless and fiber services in underserved communities. Their ambitious goal is to connect 500,000 homes, bolstered by the very type of foreign investment Vodacom claimed was jeopardised by its failed merger.
  • Frogfoot: Having acquired 11,000 km of fiber from ATC, Frogfoot is expanding into smaller towns, offering cost-effective services to lower-income groups. This expansion also provides valuable fiber backhaul to SME WISPs and entrepreneurs, enabling them to connect neighboring townships with fiber and wireless services.
Paul Colmer, Exco member at Wireless Access Provider’s Association (WAPA)
Paul Colmer, Exco member at Wireless Access Provider’s Association (WAPA)

Additionally, companies like Too Much WiFi, Wire-Wire, Ikija, Net99, AdNotes, ThinkWiFi, and Project Isizwe are just a few of the many actively rolling out services in these underserved areas and townships. 

From my vantage point, considering all these initiatives, it’s clear that Vodacom’s claims of being the sole saviour for these areas are, at best, exaggerated. Moreover, the alleged damage to foreign investment appears to be a phantom menace. 

Communications Minister Solly Malatsi is championing digital inclusion from a pricing standpoint, advocating for more affordable cellphones and devices to help more people benefit from the digital economy, thereby narrowing the connectivity gap between rich and poor. 

Plans are underway to remove ad valorem taxes on smartphones. As the Minister aptly put it, smartphones are no longer luxury items; they’ve become necessities for participating in the digital economy.  

Of course, this would require the major mobile operators to adjust their prepaid pricing structures to accommodate the influx of new users. But will this really happen? Fat chance! It’s more plausible that smaller service providers will step up to bridge the gap between demand and reality.

Other initiatives currently making headlines, like Starlink’s “Space to Device” (STD – pun fully intended), will only function where there’s no cellular signal, rendering them both impractical and unaffordable for the majority of target users.

 There’s a lot of buzz about this in the media, but little of it is grounded in practicality. We need to shift our focus away from both the science fiction hype from the likes of Starlink and the smoke and mirrors from large mobile operators. Instead, let’s concentrate on what will truly work: the people on the ground who are rolling up their sleeves to genuinely bridge the digital divide. 

The narrative that only large MNOs can bridge the digital divide is a myth perpetuated to maintain their market stronghold. What’s more, the MNO’s have now formed The Association of Comms and Technology (ACT), launched by South Africa’s largest network providers, and chaired by Vodacom’s CEO to “create cohesion in the industry”. 

Cohesion, in my opinion, is the last thing this will create, and if anything, it will widen the divide between the haves and have-nots even further. 

Indeed, the real heroes are the smaller, agile companies and government initiatives tirelessly working to connect the unconnected. It’s high time we recognise and support these efforts, rather than buying into the scare tactics of industry giants.

  • Paul Colmer, EXCO member at Wireless Access Provider’s Association (WAPA)

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