Symrise South Africa announces 60th anniversary of operations in South Africa, marked by the grand opening of a new emulsions plant. This significant milestone underscores Symrise’s commitment to growth, innovation, and excellence in the region.
“Today, we proudly celebrate 60 years of excellence at Symrise South Africa. This remarkable milestone is not just a reflection of our history, but a testament to our unwavering commitment to delivering solid performance and building credibility within our industry. Over the past six decades, we have established ourselves as a trusted leader in our market, and this longevity speaks volumes about the quality of our products and the dedication we have to customer satisfaction. The strong relationships we’ve fostered with customer partners has been vital to our success.” noted Sofiane Berrahmoune, Vice President Symrise Africa, Middle East, Turkey and Russia in Taste, Nutrition and Health Division.
In alignment with this momentous occasion, Symrise South Africa has embraced the theme of “Shosholoza” for its customer appreciation event and future strategy.
Shosholoza, a term rich in cultural significance, embodies the spirit of moving forward and striving for excellence.
This theme aptly reflects Symrise’s dedication to forging ahead with innovation, growth, and customer-centric advancements.
Future Strategy: Shosholoza
• Commitment to Innovation: Symrise is committed to continuously advancing its technological capabilities, ensuring that it remains at the forefront of the fragrance and flavor industry.
• Sustainable Growth: The company plans to expand its operational footprint sustainably, aligning with environmental and economic best practices.
• Customer-Centric Approach: By focusing on understanding and meeting customer needs, Symrise aims to enhance customer satisfaction and strengthen partnerships.
• Investment in People: Symrise is dedicated to investing in its workforce, fostering talent development and supporting a culture of excellence.o
The “Shosholoza” theme is a testament to Symrise South Africa’s unwavering commitment to progress and innovation, guiding the company as it sets new benchmarks for success in the industry.
With the opening of the new emulsions plant and the introduction of the Symcloud Double Concentrate Neutral cloud, Symrise is poised for a future of continued achievement and growth.
In the dynamic and ever-evolving Flavour Industry market within Southern Africa, Symrise South Africa has demonstrated exceptional growth and resilience.
According to recent market analysis, the regional flavour industry is projected to reach a value of $1.5 billion by the end of 2025, expanding at a compound annual growth rate (CAGR) of 4.7%.
Amidst this growth, Symrise South Africa has outperformed its leading competitors, achieving a market share increase of 10% over the last fiscal year. This success is a testament to our unwavering commitment to innovation, quality, and sustainable practices that meet the diverse needs of our customers. As we continue to lead the way in the industry, we remain dedicated to delivering exceptional flavour solutions that enhance the culinary experiences of consumers across the region.
The 60 year milestone not only marks osuccessful operations but also marks a new chapter of expansion and innovation for Symrise South Africa.
Speaking about the companies local progression, Teresa Orlanov – Managing Director Symrise Southern Africa said, “Our recent advancements at the factory site are not just upgrades—they are a testament to our commitment to innovation and excellence. These enhancements are paving the way for our company to achieve its ambitious growth goals, ensuring we remain at the forefront of industry leadership and sustainable development.”
Over the past five years, the local team has diligently focused on site improvements and operational efficiencies aimed at future growth. These advancements have included:
- Increased Productivity: Doubling the output of batches produced per shift, enhancing overall productivit
- Inventory Optimization: Successfully reducing Days on Hand (DOH) by half, optimizing inventory and storage.
- Production Volume: Doubling the annual local production volumes, reinforcing Symrise’s position in the market.
Launch of Symcloud Double Concentrate Neutral Cloud
The new emulsions plant will also see the launch of the Symcloud Double Concentrate Neutral cloud, an innovative product that exemplifies Symrise’s commitment to cutting-edge technology and customer satisfaction.
Customer Event and Site Tour
In honor of these achievements, Symrise South Africa is hosting a special event on November 19, 2024, for its valued customers.
“As we open our new and improved facility, we are excited to not only enhance our production capabilities but also strengthen our commitment to our customers. This advancement represents a significant step forward in our mission to deliver exceptional quality and service. By investing in cutting-edge technology and expanding our capacity, we are poised to build stronger partnerships and drive mutual growth.” Said Shantal Reddy – Sales Director, Symrise Southern Africa.
Attendees will have the opportunity to tour the new facility and experience firsthand the innovative technologies that Symrise offers. This event is a token of appreciation for the continued partnership and support from our customers.
