Volvo Car South Africa has solidified its position as the top choice in the local electric vehicle market, recording 467 sales from January to September 2024.

With its streamlined lineup of three battery-electric models, Volvo outpaces competitors in the luxury segment, maintaining month-over-month sales leadership despite offering fewer models.

The flagship EX30 has seen remarkable demand, moving 348 units, while the XC40 Recharge and C40 Recharge followed with 96 and 23 units, respectively.

“We have reached new sales heights in the first nine months of the year, driven by strong demand for the EX30,” said Markus Cromwell, Commercial Director at Volvo Car South Africa.

“With a starting price of R791 900, the EX30 delivers exceptional value in the premium electric car segment. As we move closer to our goal of becoming an all-electric automaker, and prepare to introduce the exciting EX90 flagship locally—we anticipate our EV sales figures will set new records.”

Praised for its tech-rich interior, value, and performance (with the Twin Motor Performance sprinting 0-100 km/h in 3.6 seconds), the EX30 has clinched the title of South Africa’s best-selling premium EV and received multiple awards, including the 2024 naamsa Accelerator Award for New Energy Vehicle of the Year. It’s also a finalist for the 2025 Cars.co.za CarsAwards.

Volvo’s XC40 Recharge held strong as the second-best seller with 96 units, surpassing two European luxury competitors by 92% and 300%, respectively.

“Our overall numbers reflect Volvo’s strong value proposition for our new and existing clientele,” added Cromwell.

With a long-term commitment to electrification, Volvo offers a diverse lineup including battery-electric (BEVs), plug-in hybrids (PHEVs), and mild hybrids (MHEVs). By 2030, Volvo aims for 90-100% of global sales to be electrified, driving the future of sustainable mobility.

The EX30 is a strong contender in the sub-R1m EV category, alongside rivals such as the Mini Cooper SE Hatch, BYD Atto 3, GWM Ora 03 and EVA City Blitz.
Image: Supplied

Is the Volvo EX30 capable of galvanising motorists, especially among the younger demographic, to switch to electric vehicles (EVs)?

This is a pertinent question, especially given the lukewarm local market reception for predecessors such as the Nissan Leaf and BMW i3.

The EX30 is a strong contender in the sub-R1m EV category, alongside rivals such as the Mini Cooper SE Hatch, BYD Atto 3, GWM Ora 03 and EVA City Blitz.

The number of EVs coming to South Africa is steadily increasing. At least eight new models are expected in 2024. According to the National Association of Automobile Manufacturers of South Africa (Naamsa), EV sales in South Africa more than doubled in 2023 compared to the previous year. Sales of new-energy vehicles from 18 industry brands increased by 100.7% between the first quarter of 2023 and the second quarter.

With its sleek Scandinavian design and petite dimensions, the EX30 promises to capture the hearts of younger South Africans, especially those who are drawn to urban living.

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Volvo EX30 Review: An Outstanding Electric SUV With An Unbeatable Price

By Gugu LourieMay 21, 202407 Mins Read

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Volvo EX30. image by Gareth Lourie

Driving through the streets of Johannesburg, the Volvo EX30 consistently impressed during a test drive.

Quick Verdict

The EX30 offers a delightful driving experience, and its minimalist interior exudes refinement and uniqueness.

Reasonably priced, the EX30 comes with a comprehensive array of standard safety features and equipment, making it a compelling choice.

With impressive performance and a competitive electric driving range, this battery-powered Volvo model truly stands out.

Tailored for the modern urban lifestyle, the EX30 is a compact luxury car that ticks all the boxes.

The Volvo EX30 – a discreet yet thrilling hot hatch alternative – caters to those who prefer understated elegance.

I believe the EX30 will resonate with both Gen Z and millennials, perfectly embodying their preferences and lifestyles.