Mercedes-AMG has unveiled a pioneering technology called MBUX SOUND DRIVE, aimed at redefining the driving experience by merging cutting-edge technology with artistic creativity.
The German automaker has partnered with the multi-talented artist, innovator, and entrepreneur, will.i.am.
The MBUX SOUND DRIVE employs advanced software to synchronise music with the car’s movements, establishing a seamless connection between driving dynamics and musical expression.
By analysing various elements like recuperation, acceleration, steering, and braking through a sophisticated suite of sensors, MBUX SOUND DRIVE transforms the vehicle into a virtual musical instrument.
“This revolutionary integration elevates the already exceptional Mercedes-AMG driving experience into a captivating and emotional musical journey.”
Mercedes said in a statement that in essence, drivers become composers in real-time, as the technology interprets their actions on the road and translates them into a harmonious blend of motion and melody. “The result is a unique and interactive musical experience that adds an extra layer of excitement to the driving adventure, setting a new standard for automotive entertainment.”
“At Mercedes-Benz, we want digital innovation to bring a smile to our customers’ faces through exciting new features that make a real difference to every journey. With MBUX SOUND DRIVE, AMG drivers are in control of the way their music sounds. It makes in-car entertainment much more immersive,” Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer.
The creation of MBUX SOUND DRIVE takes the long and successful brand partnership between Mercedes-AMG and will.i.am into exciting new territory.
As the relationship progressed, will.i.am fostered the idea of using his skills as a record producer to develop an interactive music experience for the car.
The technology connects the car hardware with the music software through precise ‘in-car signals’ that enable the music to react to the driving characteristics in real-time. These pre-determined parameters range from acceleration and braking to energy recuperation and steering angle. The technology is also capable of syncing with other in-car ‘signals’. One example could be the windscreen rain sensors that provide soothing rhythms during inclement weather to reduce stress and enhance concentration.
“Imagine a world where your car can become an instrument creating musical journeys. MBUX SOUND DRIVE enhances driving and sound technology, letting motorists reshape music just by driving. I’m excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorist to drive to. MBUX SOUND DRIVE is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers,” will.i.am, Creative Artist, Innovator and Entrepreneur.
