In 2022, Game stores introduced its Halfway Day sale for the first time – with astonishing results. This year, Massmart has taken the decision to extend this sale to its Makro stores, giving more South Africans the chance to shop categories like Electronics, Appliances, Lifestyle, and Essentials at the lowest prices in South Africa for one day only.
The sale will once again run both in-store and online, on Friday 30 June. In-store shoppers can visit any Game store between 08:00 and 20:00 on the day, while Makro shoppers can shop between 08:00 and 18:00.
For those who prefer to use online channels, the sale will launch online at both game.co.za and makro.co.za at midnight.
Katherine Madley, Massmart’s Vice President of Group Marketing, explains that the group leveraged learnings from 2022 to ensure an even more successful Halfway Day campaign this year.
“Our teams have worked to bring products that our customers are most looking for at the best possible prices; in line with our wider strategy of saving our customers money on the items they want and need.”
Some of last year’s best-selling products include UHD TVs, Laptops, Smart Phones, Airfryers, Comforters, Gas Heaters, Gas Stoves, and pantry essentials.
Giving some insights into this year’s deals, Madley says: “Customers can expect unprecedented prices on items such as gas heaters, air fryers, appliances and food items. Our selection will appeal to those customers shopping for their first home, looking for 32” TVs or those looking for a more experiential TV experience. We also cater for customers looking for products that will keep them warmer over this harsh winter period, including products that could help ease the pain during loadshedding.”
She adds that extending the campaign to Makro this year is in line with Massmart’s customer strategy, which has looked at the similarities and differences between the Game and Makro customer – who, despite marked differences in the ways they shop, are bargain hunters at their core.
“Our shoppers look to stock their pantries, buy in bulk, and make the smartest decisions around deals and pricing – specifically when it comes to big-ticket purchases. The Halfway Day sale is the perfect opportunity for both Game and Makro shoppers to make smart purchasing decisions on their must-have items,” concludes Madley.
