In today’s digital age, the media as well as countless information and communication technologies (ICTs) have become integral parts of our daily lives. Young people in South Africa are no exception, and they are increasingly using these tools to access information, communicate with others, and express themselves. However, not all young people in South Africa have equal access to media and ICTs, and this can limit their ability to fully participate in society and achieve their goals. Therefore, empowering young people through media and ICTs is essential for their personal and professional development.
One way to empower young people in South Africa is by increasing access to media and ICTs. This can be achieved through the provision of affordable and reliable internet services, the expansion of public Wi-Fi hotspots, and the establishment of community technology centres. By providing young people with access to these tools, they can acquire knowledge and skills, engage with others, and creatively express themselves through various media.
Another way to empower young people in South Africa through media and ICTs is by promoting digital literacy and media literacy skills. Digital literacy refers to the ability to use digital devices and technologies effectively, while media literacy refers to the ability to critically analyse and evaluate media messages. By promoting digital and media literacy skills, young people can become more informed and engaged citizens who can use media and ICTs to participate in civic life, express their opinions, and advocate for their rights.
Media and ICTs can be used to create opportunities for young people to express themselves and engage with others. For example, social media platforms can be used to create virtual communities where young people can share their ideas and experiences, connect with others who share similar interests, and collaborate on projects. Media and ICTs can also be used to create new forms of content, such as podcasts, videos, and blogs, which can be used to showcase their talents and unique perspectives.
In addition, media and ICTs can be used to provide young people with access to information and resources that can help them achieve their goals. For example, online learning platforms can be used to provide young people with access to educational resources and training opportunities. Online job portals can be used to connect young people with employment opportunities, while online mentoring programs can be used to connect young people with mentors who can provide guidance and support.
In line with its vision to be a catalyst for the championing of socio-economic development, Coega aims to empower learners with the skills to succeed and adapt to economic challenges. In terms of youth empowerment, Coega offers the Maths and Science Programme (MSP) and is intent on exploring the use of technology to improve accessibility to a larger number of learners who want to improve their Grade 12 Maths and Science results. In its current format, the Coega MSP can only accommodate 100 learners per annum. Further to this, in 2022, Coega welcomed 50 unemployed ICT graduates into an eight-month internship programme to gain ICT industry experience. Since the programme’s commencement, 100% of those who exited the Programme have moved on to secure gainful employment while others have been absorbed by the organisation. During their time with Coega, these interns were exposed to desktop support, software development, website development, and more.
In conclusion, media and ICTs have the potential to empower young people in South Africa by increasing access to information and resources, promoting digital and media literacy skills, creating opportunities for self-expression and engagement, and providing access to new forms of content. However, to fully realise the potential of media and ICTs, it is essential to ensure that all young people in South Africa have equal access to these tools. By doing so, we can create a more informed, engaged, and empowered generation of young people who can contribute to the development of their communities and their country.
- Andile April, Coega Communications and Stakeholder Relations Manager
