Vodacom today announced that its super-app VodaPay has 3.3 million registered users.
“I am particularly encouraged by the traction and transaction volume growth that our VodaPay super- app continues to attract through its 5.7 million downloads and 3.3 million registered users,” said Shameel Joosub, CEO of Vodacom.
Vodacom added that VodaPay has registered over 100 mini-apps on the platform and is constantly adding more merchants “as we scale the apps and grow transaction volumes”.
VodaPay provides a digital shopping, lifestyle and financial platform for consumers and businesses.
“Our financial services strategy is supported by a dual-sided ecosystem across consumers and merchants, bringing these segments together through exceptional and personalised experiences relating to entertainment, e-commerce, payments, savings, investments, lending and insurance services,” said Joosub.
“As key drivers of this strategy, our two superapps – VodaPay and M-Pesa – integrate our own products and services with the best offerings from our partners.”
In South Africa, VodaPay, Vodacom’s super-app, was an integral part of the summer campaign, reaching 5.7 million downloads.
“Alongside the super- app roll-out, our active merchant base continued to scale meaningfully in South Africa and across our International markets.”
Vodacom said the number of merchants in international markets tripled to 196 000.
“This growth helps expand our addressable commission pool beyond peer-to-peer payments and withdrawals into both online and offline commerce. Our M-Pesa platform, including Safaricom, processed US$364.8 billion of transaction value over the last twelve months, up 13.0%, representing clear leadership in the African fintech space.”
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what is made easier by using it?