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Home»Boardroom Games»Naspers Is Selling Russian Classified Business Avito For R45 Billion To Kismet
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Naspers Is Selling Russian Classified Business Avito For R45 Billion To Kismet

Gugu LourieBy Gugu Lourie2022-10-172 Comments2 Mins Read
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Naspers through its Dutch-based technology investor Prosus is selling its Russian classified business Avito for RUB 151 billion or R45 billion to Kismet Capital Group (Kismet).

Kismet is a private investment group with a track record of investing in technology and telecommunications businesses in Russia.

All relevant regulatory approvals have been received.

The South African-based group said the closing pf the deal is expected to occur in October 2022.

“Since announcing our intention to sell Avito on 20 May 2022, our aim has been to manage the sale of the business in a responsible and orderly way,” said Naspers.

“We believe this transaction best accomplishes that objective.”

Prosus holds an effective interest of 99% in the Avito Group.

As at 31 March 2022, being the latest financial year end for Naspers and Prosus, the net asset value of the Avito Group was $1,379.9m and profits attributable to the Avito Group was $160.3m.

“It is intended that net proceeds from the Avito Group Disposal will be utilised for general
corporate purposes,” said Naspers.

Also read: Naspers Takes A R40 Million Bet On FinTech Platform Empowering Financial Advisers

LifeCheq
LifeCheq’s Abu Addae

Naspers, through its early-stage tech investment vehicle Naspers Foundry, announced a R40 million ($2.5 million) investment in LifeCheq, a FinTech platform empowering financial advisers to provide quality, holistic financial advice.

The investment is part of Naspers’s R1.4 billion commitment to grow South Africa’s early-stage tech ecosystem and marks Naspers Foundry’s fifth fintech investment and eleventh tech transaction since its launch three years ago.

LifeCheq plays a critical role in driving financial inclusion in South Africa by democratising access to financial advice – previously only accessible to high income earners. Accessible financial planning and advice are especially important during the current challenging economic environment.

A recent McKinsey1 consumer survey reports that 87% of South African consumers say that their current personal economic situation is stretched, 13% say they are in crisis, and 32% say they find it hard to make ends meet.

Avito classified Kismet Naspers Prosus Russia
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2 Comments

  1. GTA San Andreas Mod on 2025-04-25 07:35

    Interesting move by Naspers! The sale of Avito for R45 billion to Kismet highlights the shifting dynamics in the tech industry, especially in emerging markets. I’m curious to see how this will impact the classified space in Russia and if Kismet will bring any innovative changes to the platform.

    Reply
  2. TT789 on 2025-09-20 03:45

    Interesting move by Naspers! The sale of Avito for R45 billion to Kismet seems like a strategic decision, especially considering the shifting dynamics in the Russian market. I’m curious to see how Kismet plans to leverage Avito’s position and whether this will impact the classifieds space in the region.

    Reply
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