Pick n Pay has rebranded the Bottles app into Pick n Pay ASAP! as the retailer sees a jump in online sales spurred by a pandemic-led digital boom in South Africa.
In November 2020, Pick n Pay said it purchased the application system infrastructure and the related intellectual property relating to the Bottles on-demand mobile application for a purchase price of R33 million.
The company launched in 2016 as South Africa’s first alcohol on-demand delivery app and partnered with Pick n Pay in 2018. Its offer was the first of its kind, promising that orders would be fulfilled within 60 minutes.
Following the prohibition on the sale of alcohol in March, Bottles re-purposed its app within four days, emerging with a new offer to deliver on-demand “Grocery Essentials” to customers.
“I just wanted to let you know that the bottles app that you have been using is now Pick n Pay ASAP! We have changed the name to line up better with our great range of groceries and more that we offer in the app,” John Bradshaw, Head of Omnichannel PnP, said in an email to customers.
Bradshaw further wrote that the Pick n Pay ASAP! will ensure groceries are delivered easy and:
⏱️ Same day delivery in as little as 60 minutes
🛒 Available in 120+ stores nationwide (and growing fast!)
🛒 Over 10,000 products at in-store prices
💸 Delivery fee of only R35
🛍️ 1000s of deals available in-app
⭐ Earn Smart Shopper points
In April, Pick n Pay announced that the Pick n Pay ASAP! will be integrated with Pick n Pay’s Smart Shopper loyalty programme.
“By early next year, on-demand customers will earn Smart Shopper points and qualify for personalised discounts, immediate Smart Price savings, and free data rewards (if they have linked their PnP Mobile SIM card to their Smart Shopper account),” the company said.
For more read: Bottles App To Be Integrated With Pick n Pay’s Smart Shopper