Avon Partners with a Trio of Renowned French Perfumers to Develop a Premier Line of Perfumes for Women

Artistique Parfumiers,
Artistique Parfumiers,

What do you get when you bring the flair and expertise of three of the top French perfumers in the world? A festival of captivating and alluring scents and a delightful symphony for the senses.

Avon is bringing this exhilarating treat of the senses to its customers in a trio of premium perfumes for her under the brand name Artistique Parfumiers, that have been developed by multiple award-winning French perfumers Emilie Coppermann, Maurice Roucel and Alexandra Carlin.

These internationally-acclaimed perfumers have developed a line-up of high-end perfumes exclusive to Avon, namely Patchouli Indulgence, Magnolia en Fleurs and Iris Fétiche. Each of these perfumes has its own distinct character, from aromas that exhilarate and rejuvenate, to scents that induce escapism and transport its wearer to a mystical place and time.

This range of premier fragrances will be available to Avon customers from July this year. Each of these world-class colognes will retail for R R369 for a 100ml bottle and can be sourced directly from an Avon Representatives, or from the Avon website https://my.avon.co.za/ Customers will have the option for their orders to be delivered directly to their doorstep.

Tatiana Piccolo, Vice President Global Fragrance, explains: “During this uncertain and worrying time it’s essential to recognise the impact it’s having on people. The fragrance has a transformative quality that awakens something in all of us when we need it most, from a few moments of indulgence to an energizing escape. A beautiful scent can transport us to a time or place, a memory, that can brighten our day.”

“The introduction of this premium line of perfumes developed by some of the best brains in the industry is testament to our commitment to offer value for money and world-class products that can stand shoulder to shoulder with the most sought-after fragrances in the world,” says Mafahle Mareletse, Managing Director for Avon Turkey, Middle East and Africa.

“The availability of these products in our range gives expression to our ongoing commitment to Stand4Her by enhancing our Representative’s earning potential through giving them the opportunity to sell aspirational, desirable and affordable products.”

No to animal testing

Mareletse reaffirmed Avon’s long-standing opposition to testing its products or ingredients on animals to substantiate their safety.

“Respect for animal welfare forms a cornerstone of our product safety policy. Avon is a responsible and caring corporate citizen that adheres to strict ethical standards. Animal welfare has always been a key focus of Avon’s corporate responsibility efforts, and in recognition of this Avon received permission to display the FRAME bunny logo on its websites, brochures and packaging,” Mareletse concludes.


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