VIDI, South Africa’s first video on demand (VoD) streaming service, is finished as competition in the VoD space intensified in the country. By Gugu Lourie
VIDI, which was launched in September 2014, has offered both a monthly subscription option and/or an instant rental option across one platform.
VIDI’s end was written on the wall last year. Last year, TISO Blackstar said is set to exit its VoD business Vidi following poor take-up. Last October, Tiso Blackstar CEO Andrew Bonamour told Business Day newspaper that Vidi had not been a success and “we will exit over the next 12 months”.
Then, just four months later, the VoD player is shutting down.
A notice on VIDI’s website reads: “VIDI is transforming. Watch the space for coming details. VIDI video on demand is not available after 26 January 2016.”
Now, with VIDI transforming to something new, one question remains: What’s going to happen to MTN’s VU and OnTapTV?
VIDI was competing with Naspers’ owned ShowMax, PCCW Global’s ONTAPtv, MTN’s VU and Netflix, which entered the market last month.
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Techfinancials, I think MTN’s VU, which has already been rebranded from MTN FrontRow, is next on the line to be close down. I really wonder how many people are watching them and Ontaptv will also follow. We will be left with two big competitors Netflix and Showmax.
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