The retail industry is undergoing a significant transformation. Customers still expect value for money, but they are now increasingly demanding tailored and personalised shopping experiences that reflect their changing needs and preferences. They want more convenience in terms of purchasing options and channels, as well as more socially and environmentally friendly options. At the same time, cost volatility, supply chain disruptions and workforce shortages further exacerbate these challenges for retailers. Moreover, the dual challenges of cost-push inflation and the shifting landscape of consumer behaviour represent a formidable test for even the most resilient players in the retail sector. The retail…