Author: Alex de Bruyn de Bruyn

Loyalty programmes in South Africa are big business. How big? According to a report released earlier this year by ResearchAndMarkets.com, the sector is set to be worth US$295 million (approximately R5.2 billion) this year. But it’s also an incredibly competitive sector. Even with the average South African belonging to 10.3 loyalty programmes, there’s only so much use they can get out of them before they become redundant. If you’re signed up to the programmes of the big four grocers, you’re already at nearly half the average. And that’s without even starting on the loyalty programmes for petrol stations, insurers, and coffee shops. So,…