ERAFIED Introduces Blockchain-Based Verification Platform to Protect Consumers and Businesses from Digital Misinformation
Johannesburg, South Africa – As the world becomes increasingly dependent on digital platforms for information, entertainment, and daily decision-making, one question is rising to the surface: Is the information we consume truly VERAfied?
VERAFIED is a pioneering Digital Trust Platform-as-a-Service (PaaS) created to provide clarity in an age of digital confusion. Utilising a Blockchain-First architecture, VERAFIED fundamentally redefines digital authenticity by providing an immutable, verifiable record of content provenance and integrity. Enhancing the verification engine, VERAFIED’s AI ‘Bouncer’ evaluates content for manipulation patterns, deepfake signals and contextual anomalies – ensuring that even when media appears visually convincing, its behavioural integrity is rigorously assessed. Unlike simple AI detectors, the platform offers transparent, smart-contract-backed verification, giving users and organisations confidence in the content they encounter.
At the core of the ecosystem is the V.E.R.A. method – Verification, Evaluation, and Risk Assessment. This simple, practical framework is designed to empower digital citizens, organisations, and communities to confidently navigate today’s complex online world. The platform transforms the standard approach from reactive detection to proactive certification, offering the tools needed to stay ahead of digital deception, including deepfakes, cloned voices, and fast-moving misinformation.
Leading this movement is Khumo Makiti, Founder and CEO of VERAFIED, working alongside a dedicated team of technologists, strategists, and human-centred thinkers. Together, they are building a global standard for digital trust in an era reshaped by AI-generated content and unprecedented online manipulation.
“Trust can’t be taken for granted anymore – it has to be verified,” says Khumo. “VERAFIED is committed to giving people everywhere the confidence to understand what is real, safe, and deserves to be shared.”
As a black female tech entrepreneur, Khumo leads with purpose, empathy, and a commitment to empowerment. Her team reflects the same values: diverse, innovative, and united by the belief that people deserve protection from misleading information that affects lives, families, and communities.
Across the world, AI-generated material is becoming increasingly convincing. Deepfake videos can imitate people almost perfectly, voices can be cloned instantly, and images can fabricate entire scenes that never existed. Even everyday voice notes, viral clips, and WhatsApp messages can be manipulated with surprising ease. This creates growing risks for individuals, businesses, and communities – making Blockchain-First verification tools more essential than ever.
VERAFIED was developed as a response to these challenges – not just as a platform, but as a digital integrity ecosystem built to safeguard trust. It empowers digital citizens of all ages:
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Parents verifying viral videos before showing them to their children
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Consumers checking whether a voice note, message, or image is genuine
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Professionals and businesses protecting themselves from manipulated content that could cause reputational or financial harm
To support this global mission, the team introduced the #IsThisVERAfied campaign – a movement encouraging people everywhere to pause before sharing content and question its authenticity. Misinformation spreads quickly, crosses borders, and influences behaviour in subtle, often harmful ways. Small verification habits can significantly reduce digital risk.
Across continents, misinformation continues to create financial risk, emotional distress, reputational damage, and social disruption. VERAFIED enters the market at a crucial moment, offering clarity in an age of confusion – and delivering a sense of digital safety at a time when trust is increasingly fragile.
Through innovation, education, and a deep commitment to protecting people, VERAFIED is helping shape a safer online future – one where individuals feel empowered, informed, and confident in the content they consume.
VERAFIED will officially launch to the public in early 2026 (Q1 2026).
Truth deserves verification. The future of digital trust begins when we all start asking: #IsThisVERAfied?
