Cell C promotes El Kope as Chief Financial Officer and Executive Director on the Cell C Board.
The company said this strategic move reinforces its commitment to excellence and financial leadership, harvesting from their internal top talent pool.
El Kope, a Chartered Accountant and finance executive, joined Cell C in September 2022 as the Executive Head for Financial Planning & Analysis.
Cell C said her exceptional performance and unwavering dedication led her to step up as Acting CFO following the departure of the previous CFO in August 2023.
El has a proven track record and brings a wealth of experience from her tenure at multinational corporations such as DHL, Coca-Cola Africa, and SA Breweries. Notably, she played a pivotal role in driving Tsebo International’s impressive $150 million turnover in her tenure.
During her time as Acting CFO, El demonstrated remarkable leadership, strategic foresight, and financial acumen.
Her swift actions have significantly improved governance, stabilised the Finance department, and strengthened relationships with critical stakeholders, thus placing Cell C in a more favourable position.
Under El’s leadership, Cell C achieved several key milestones, materially improving governance structures and instituting the correct methodologies resulting in revenue enhancement.
“El has demonstrated exceptional leadership, strategic financial and business acumen, and I cannot be more pleased about her well-deserved appointment,” Cell C CEO, Jorge Mendes, said.
” look forward to her ongoing contribution as we drive our growth and reposition Cell C for long-term sustainability.”
In response to the appointment, El said, “It is truly an honour to lead financial excellence at Cell C as we embark on this exciting growth journey and am humbled by the confidence that the Cell C management and board have placed in me. I am looking forward to being part of our collective success.”
