Mr Price Foundation is calling on young women interested in entrepreneurship in the coffee industry to apply for an exciting business opportunity through its Foundation Coffee Incubator initiative. The programme offers selected candidates the chance to manage and operate café kiosks within Mr Price Home stores, gaining practical business experience, entrepreneurial skills, and real-world income opportunities.
The Foundation Coffee initiative is a practical entrepreneurship development programme created by Mr Price Foundation to provide young women with real, revenue-generating business opportunities. Unlike traditional training-only programmes, Foundation Coffee places participants directly into operational café kiosks within established retail environments, allowing them to learn by doing. The initiative combines hands-on experience, mentorship, and skills development to help participants build viable, sustainable micro-businesses with long-term growth potential.
“We are focused on creating pathways that allow young people to build sustainable businesses,” says Octavius Phukubye, Executive Director of the Mr Price Foundation. “Foundation Coffee is about placing entrepreneurs into real commercial environments where they can grow their skills, confidence, and credibility. We are excited to see the success of these first three stores, as they will set a strong benchmark for what is possible when big business actively supports the growth of small businesses.”
Application details
Interested candidates should complete and submit their applications via the Mr Price Foundation Microsoft Form available here.
Where You Could Be Brewing:
Applications are open for participants to operate one of three café kiosks located inside selected Mr Price Home stores, including Diep River in Cape Town, Hillcrest in Durban and Nelspruit Crossing, in Mbombela.
An opportunity to grow by brewing
Coffee has increasingly become part of everyday life, with consumers seeking meaningful, convenient, and experience-driven moments in their daily routines. Retail environments are responding by integrating quality coffee offerings into the shopping journey, transforming stores into spaces where customers can pause, connect, and enjoy more than just a transaction. By situating Foundation Coffee kiosks within Mr Price Home stores, the initiative taps into this shift, enhancing the customer experience while creating accessible entrepreneurial opportunities in high-trafficked locations.
Foundation Coffee taps into this opportunity by empowering young women to build sustainable, income-generating micro-businesses and serve quality coffee in the bustling environment of Mr Price Home stores. Selected participants will learn essential business management competencies. From customer service and operations to basic financial literacy, all while building their entrepreneurial portfolios.
With every cup sold through Foundation Coffee, customers also help drive broader youth empowerment, because behind each cup is a story of learning, resilience, and economic possibility.
Through this initiative, Mr Price Foundation continues its commitment to supporting entrepreneurial confidence, skills development, and long-term economic resilience within local South African communities.
Local coffee entrepreneurs are requested to submit their applications by 16 January 2026. Early submissions are strongly encouraged due to limited placements.
