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Home»Cloud»SA Travels Less, Shops More Online: Discovery Bank Trends 2024
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SA Travels Less, Shops More Online: Discovery Bank Trends 2024

Gugu LourieBy Gugu Lourie2025-04-22Updated:2025-04-23No Comments2 Mins Read
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In 2024, South Africans are traveling less internationally but are increasingly purchasing from global online platforms.

Data from Discovery Bank reveals shifting consumer trends, with travel spending stabilizing post-pandemic while e-commerce transactions surge.

Key Travel Trends for South Africans

  • Top international destinations: UK, Mauritius, Australia, US, and UAE.

  • Travel costs rise: Despite fewer trips, spending per trip has increased.

  • Discovery Bank savings: Clients saved over R700 million on flights, car hire, and accommodation via Vitality Travel.

Spending Habits: Affluent vs. Mass Market

  • High-net-worth individuals spend 3% more on travel and 1% more on dining than the national average.

  • Everyday affluent consumers prioritize dining and takeout, spending slightly less on travel.

  • Mass market segments focus more on essentials (groceries, fuel), with 4-5% less spent on travel and retail.

travel destination
travel destination

Regional Differences in Spending

  • Coastal cities (Cape Town, Durban): More diverse social spending.

  • Inland cities (Bloemfontein, Gqeberha): Higher spending on food and fuel, less on travel and dining.

Domestic Travel: Steady Demand, Rising Costs

Domestic Flights
Domestic Flights
  • Top local destinations: Cape Town, Johannesburg, Durban.

  • Flight price hikes: 4-13% increase on major routes (except Cape Town-George, down 13%).

  • Cheapest flight days: Midweek (Tues-Wed) typically offer better deals.

International Visitors Boost SA Tourism

  • Top tourist sources: USA, Germany, UK, Canada, UAE.

  • Cape Town remains #1 for foreign visitors, who stay 17 days on average.

  • Peak seasons: Most arrive in warmer months, except UAE travelers who visit in winter.

international flights
international flights

Why South Africans Are Shopping More Online

While international travel slows, cross-border e-commerce grows, with online spending surpassing in-store purchases abroad. This shift reflects changing consumer priorities—convenience and value over physical travel.

Key Takeaways

  • Travel is costlier but recovering post-pandemic.
  • Affluent South Africans still prioritize travel & dining.
  • Domestic tourism remains strong, especially in Cape Town.
  • Online shopping from global platforms is rising.

For smart travel savings, Discovery Bank’s Vitality Travel offers discounts on flights, hotels, and car rentals—helping South Africans explore more for less.

Travel
travel

cheap flights South Africa Discovery Bank travel savings Discovery Bank Trends 2024 online shopping South Africa Shop online South Africa travel trends travel
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