The all-electric Volvo EX90 has been crowned World Luxury Car at the 2024 World Car Awards, solidifying its position as the most impressive luxury vehicle launched in the past year. The seven-seat electric SUV impressed the global jury with its refined Scandinavian design, cutting-edge safety technology, and premium comfort—making it a standout in the competitive luxury segment.
The prestigious award was announced today ahead of the New York International Auto Show, where the Volvo EX90 triumphed over strong rivals. A panel of 96 automotive journalists from 30 countries evaluated the EX90 in real-world driving conditions, praising its 510-horsepower twin-motor powertrain, silent yet dynamic performance, and ergonomic luxury interior designed for long-distance comfort.
A Recognition of Excellence
“We’re pleased to see the EX90 get the recognition it truly deserves,” says Håkan Samuelsson, CEO of Volvo Cars. “It was up against some tough competition, but this award proves that the EX90 appeals to some of the most demanding customers across the world.”
Scandinavian Design Meets Aerodynamic Efficiency
The Volvo EX90 embodies the principles of Scandinavian design, where form follows function. Its sleek, confident front end optimizes airflow, while flush-mounted side glazing enhances aerodynamics for improved efficiency.
One of the key innovations is the integrated lidar system, positioned at the roofline’s center for minimal drag. Paired with cameras, radars, and ultrasonic sensors, this setup delivers unmatched safety awareness—a hallmark of Volvo’s commitment to next-gen protection.
A Luxurious & Sustainable Interior
Inside, the EX90 offers one of the quietest cabins in its class, featuring progressive materials that reflect Volvo’s vision of modern, eco-conscious luxury. The Nordico upholstery—a leather-free alternative made from recycled and bio-based materials—combines elegance with sustainability.
Additional premium touches include advanced LED lighting that mimics natural sunlight and backlit wood decor, enhancing the serene ambiance.
Spacious & Practical for Families
Unlike many luxury SUVs, the Volvo EX90 provides a true seven-seat configuration with exceptional cargo space:
- 324 litres behind the third row
- 697 litres with the third row folded
This versatility makes it a top choice for families seeking luxury, space, and sustainability in one package.
Volvo’s Legacy at the World Car Awards
With this win, Volvo Cars now holds three World Car Awards:
- 2018 World Car of the Year (Volvo XC60)
- 2024 World Urban Car (Volvo EX30)
- 2024 World Luxury Car (Volvo EX90)
In 2018, Håkan Samuelsson also made history as the first recipient of the World Car Person of the Year award.
The Volvo EX90 continues to redefine electric luxury SUVs, blending Scandinavian elegance, innovative safety, and sustainable materials into a compelling package. Its World Luxury Car victory reinforces Volvo’s leadership in the premium EV market.
