Airtel Africa, a telecommunications and mobile money provider across 14 African countries, has teamed up with three internationally acclaimed African artistes – Fally Ipupa (Democratic Republic of Congo), Diamond Platnumz (Tanzania), and Simi (Nigeria). This partnership aims to help customers maximise their digital experience by making smarter use of their data bundles.
As part of this collaboration, the artistes have worked with Airtel Africa to create a special song that provides practical tips and tools for optimizing data usage.
Whether for browsing, streaming, or accessing essential apps, the initiative is designed to help customers make informed decisions about their data consumption.
The partnership forms part of the ongoing #SmartaWithData campaign, which educates users on effective data usage and management. The campaign encourages customers to GET smarter data settings, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience.
Currently running in seven African countries – Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawi – the campaign primarily targets young customers aged 18-35.
Speaking about the initiative, Rohit Marwha, Chief Marketing and Sales Officer at Airtel Africa, stated:
“Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience. In collaborating with these artists, who our customers love and engage with on a daily basis, ensures that they are aware of these data hacks, and they can seamlessly adopt usage and management of their data through clear messages that resonate with them.
At Airtel Africa, our priority is in creating exceptional customer experiences with our products and services. We hope that through this edutainment campaign, delivered through authentic internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure.”
The #SmartaWithData campaign not only provides expert tips for smarter data usage but also encourages customers to share their own strategies.
For easy access, customers can manage and purchase data bundles via USSD, Airtel Lite, or the MyAirtel App.
