Taboola, a global leader in powering recommendations for the open web, today announced an expansion of its operations to serve advertisers and publishers in Africa. Partnering with Aleph Holdings, Taboola’s advanced AI-powered technologies and consumer reach will now be accessible to advertisers and publishers in countries including South Africa, Nigeria, Kenya, Egypt and Ghana.
Advertisers in Africa can now leverage Taboola’s immense reach to find quality consumers at scale, using Taboola’s advanced AI-powered offerings. Aleph is giving these advertisers exclusive access to work with Taboola in Africa, allowing them to tap into exclusive, brand-safe environments on trusted editorial destinations and grow sales using a performance-first platform including automated bidding.
“As Africa’s largest digital media reseller, Aleph has solidified its position as a strategic partner for Taboola. This collaboration opens up exciting opportunities for advertisers and publishers across the continent. By harnessing Taboola’s native advertising solutions, Aleph empowers brands to engage with audiences effectively, driving revenue and enhancing engagement. Together, Aleph and Taboola are shaping the future of digital advertising in Africa,” said Stephen A. Newton, Managing Director, Aleph.
Publishers in Africa can now leverage Taboola’s AI-powered offerings to engage and acquire audiences, as well as monetize their sites. Taboola’s offerings touch on many aspects that help publishers thrive, including exclusive acquisition channels such as Android OEM relationships, AI-powered reader experience personalization, and actionable audience insights that editorial and commercial teams can learn from in real-time to inform content strategies.
“The need for advertisers and publishers to adopt AI-driven technologies has never been greater,” said Adam Singolda, CEO at Taboola.
“Advertisers continue to invest more into campaigns and demand return on investment for their campaigns, especially in the performance advertising world. Publishers must contend with changes to search algorithms that make it harder to surface content. Expanding into Africa, via this partnership with Aleph, means more access to the same technology and scale that has helped thousands of publishers and advertisers to thrive globally. We look forward to building this new market.”
