In anticipation of World Diabetes Day 2023, P&G Health, the creator of Neurobion, has initiated a groundbreaking #KnowTheSigns campaign.
The objective is to enlighten both consumers and healthcare professionals about the correlation between the indicators and manifestations associated with diabetes and pre-diabetes.
This innovative campaign vividly illustrates the experience of Vitamin B deficiency.
The primary goal of the campaign is to empower healthcare professionals and individuals grappling with Vitamin B deficiency to recognise early symptoms.
Early identification aims to facilitate prompt treatment, thereby enhancing overall quality of life. Vitamin B deficiency assumes a crucial role in nerve health, and it is a prevalent issue among individuals living with diabetes.
The adverse impact on nerve health can significantly diminish one’s quality of life, impeding their ability to navigate daily activities comfortably. Symptoms of compromised nerves encompass sensations like numbness, tingling, pins and needles, as well as a burning sensation in the hands and feet. Nerve health is susceptible to the influence of factors such as Vitamin B deficiency, aging, and diabetes.
“A key challenge we have found is that pre-diabetics and diabetic patients are often unaware of their symptoms, which leads to worsening of symptoms, delay in seeking treatment and an impact on their quality of life,” says vice president-General Manager Personal Health Care Middle East & South Africa at P&G Health Tarek Abdelaziz.
“Neurobion’s #KnowTheSigns campaign is a step-change in the approach to health awareness. For the first time, we have used AI to make the invisible condition of Vitamin B deficiency visible and more relatable to consumers. We hope to help people understand the condition by shedding light on daily struggles and symptoms. Not many people are aware that early diagnoses can help enable better treatment outcomes and better quality of life.”
#KnowTheSigns is an online digital campaign that includes social posts which allows patients experience a ‘See what they feel’ Photo Exhibit. The social campaign aims to highlight real-life, daily patient experiences which has been brought to life using AI to help consumers identify early signs of nerve damage and vitamin B deficiency. The campaign aims to feature everyday items highlighting the impact on patients’ quality of life, and the importance of seeking and getting treatment early.
Additionally, a free, easy-to-use Digital Self-Screening Tool also offers consumers a quick self-assessment tool to check for symptoms of Vitamin B deficiency and to help them know when to contact a healthcare practitioner.
“In the lead-up to World Diabetes Day 2023 on 14 November, we will also be organising #KnowTheSigns scientific events with leading health experts to emphasise the importance of looking for signs and symptoms of Vitamin B deficiency in patients,” says Abdelaziz.
“We will highlight ways to identify and diagnose high-risk patients, and the latest guidelines in management – including the role of high-dose B vitamins in treatment.”
The global #KnowTheSigns campaign will run throughout November, in collaboration with healthcare professionals and medical organisations, partners, consumers, and patients.
