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Home»Must Read»Vodacom Customers Use 3.2GB Of Mobile Data Each Month
Must Read

Vodacom Customers Use 3.2GB Of Mobile Data Each Month

Gugu LourieBy Gugu Lourie2023-01-31Updated:2023-01-31No Comments2 Mins Read
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Vodacom announced today that its South Africa operation recorded a 9% rise in data customers to 25.5 million in the quarter to end-December 2022, representing 70.6% penetration of one-month active customer base.

The Vodafone-owned telco added that the number of 4G devices on its local network increased 11.4% to 19.2 million.

The company also saw a 14% rise in prepaid data revenue to R3 billion.

“Smart devices on our network were up by 13.0% to 29.5 million, while the average usage per smart device increased 27.4% to 3.2GB per month,” said Vodacom.

The service revenue of the South African operation rose 3% to R15.4 billion, as investment into network resilience and capacity complemented higher customer engagement levels associated with a successful summer campaign and our customer value management (CVM) powered personalised offers.

“Through our innovative summer campaign customers were rewarded with Vodabucks by completing
personalised goals such as recharging, buying bundles or paying their bills keeping our customers engaged on our network while rewarding them for their loyalty,” said Vodacom.

The group added that SA operation revenue of R21.9 billion increased by 5.%, supported by strong growth in
equipment revenue.

Mobile contract customer revenue rose 3.1% to R5.7 billion, supported by improved growth in our consumer segment.

“Growth in the consumer segment benefited from strong demand for data services and the contract price increases of between 3% – 5% implemented in the first quarter of the financial year. Mobile contract ARPU of R299 was flat with the price increases offset by repricing pressure associated with the government contract for mobile services (RT15) within Vodacom Business. We added 132 000 contract customers in the quarter, with a base of 6.7 million, up 4.6%.,” said Vodacom.

“We invested R2.7 billion in the quarter to expand network capacity to manage the growing demand for data, modernise our network and enhance our IT platforms to support the build-out of best-in-class networks and platforms as we leverage our newly acquired spectrum assets in South Africa.”

Also read: Vodacom’s Super App VodaPay Adds 800 000 New Registered Users

Vodacom’s Super App VodaPay Adds 800 000 New Registered Users

Data bundles Mobile Data Vodacom Vodacom data cundles Vodafone
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