UK department store Marks & Spencer (M&S) and technology company Zyler partnered to deliver an in-store virtual try-on experience. M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger .
The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.
CEO of Zyler, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. He adds, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.
Also read: Introducing Zyler: A Smart & Realistic Virtual Clothing Try-On
Anthropics Technology presents Zyler – AI-powered virtual fitting technology for shoppers and retailers that allows customers to try on hundreds of outfits quickly and easily on a smartphone, desktop or in store.
A selfie and a few measurements are all that is needed. Simple and fun, Zyler transforms customers’ shopping experience, creating a virtual fitting room. Customers can discover their style and fit remotely. Zyler’s patented technology uniquely produces personal results.
Zyler enables shoppers to try on clothing in a variety of styles right on their phones or desktops, before making a purchase. Users test different outfits on themselves virtually – to see what suits them, to find their style, and to save time shopping – uniquely, all with their own shape and size taken into account. With a large proportion of clothing purchases and sales made online now, consumers and retailers can enhance their shopping experience by using Zyler.
Zyler’s patented technology, based on the latest cutting-edge research, has precision and accuracy down to the hips, legs, waist, chest, arms, and even shoulder and head measurements. Clothing details from the original image (e.g. texture, colour, hem, or sleeve length) as well as facial features, skin tone, body shape, and overall fit are uniquely taken into account for a realistic try-on experience.
