MTN Becomes The First African Company To Enter The Metaverse With Landownership On Africarare

MTN today became the first African company to enter the metaverse by purchasing land in Africarare.

Africarare which made its debut in South Africa in October 2021, is the first African Virtual Reality metaverse featuring digital land.

This purchase will see MTN owning 144 plots of virtual land with an overall area of 12x12m.

Bernice Samuels, MTN’s Group Executive for Marketing said, “This is an exciting moment for us as we lead businesses on the continent to enter the metaverse marketplace. This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement. We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers’’

This investment demonstrates MTN’s commitment to supporting African innovation as it is the first company on the continent to support an initiative of this kind.

Through its presence in the metaverse, MTN intends to increase its customer attractiveness through a series of experiences merged with consumer passion points, like gaming and music.

Also read: SA’s Ad Agency M&C Saatchi Abel Sets Up A New Office In Ubuntuland Metaverse

South African advertising agency, M&C Saatchi Abel, has purchased ‘land’ in the newly created Africarare metaverse – Ubuntuland – marking its move as the first South African and African agency to set up shop in this digital world.

Africa’s first digital domain Africarare, is a 3D virtual reality immersive hub that houses a metaverse marketplace set in Ubuntuland.  Ubuntuland will showcase some of the best of African art, fashion, entertainment, sport, tech and creativity and will provide a platform for artists from across the continent to showcase their work.

“The unique afro-themed metaverse establishes local representation in a growing global digital universe and will open our continent up to significant digital and economic growth opportunities for both talent, clients and industry colleagues to come together to solve business and even societal challenges with creativity,“ says Mike Abel, M&C Saatchi Group South Africa Founding Partner and CEO.