As an e-mobility pioneer, the BMW Group announced today that it has sold a total of 192,646 electrified BMW and MINI vehicles worldwide in 2020.
The German carmaker said this represents an increase of 31.8% over 2019.
The company said this means that electromobility is also a significant growth driver for the company in absolute terms.
Sales of fully electric vehicles rose by 13%, while plug-in hybrid sales climbed by almost 40%, the carmaker said.
It added in Europe, electrified vehicles already accounted for 15% of total sales.
The BMW Group has now increased the number of electrified vehicles (pure electric and plug-in hybrid) in its line-up to 13 models, which are available in 74 markets around the globe.
By 2023, the BMW Group plans to almost double its line-up to 25 electrified vehicles, of which more than half will be fully electric.
“The introduction of the pure-electric MINI and BMW iX3 last year will be followed in 2021 by the start of production for the fully-electric BMW iX in Dingolfing and the BMW i4 in Munich.”
MINI ELECTRIC and John Cooper Works models especially in high demand
In a challenging year and an extremely competitive segment, MINI brand sales reached 292,394 units, showing a 15.8% drop in 2020.
The fully electric MINI electric, with 17,580 vehicles sold, and the John Cooper Works models, with a total of 20,565 units reflecting a 20.8% increase of sold, were particularly popular with customers.
“We responded to the effects of the corona pandemic with great agility in sales management and production. As a result, we succeeded in concluding the year with a strong fourth quarter and once again we lead the premium segment worldwide,” underlined Pieter Nota, Member of the Board of Management of BMW AG responsible for Customer, Brands and Sales.
“Thanks to our Efficient Dynamics technologies and the more than 135,000 electrified vehicles we delivered in Europe, we overfulfilled our CO2 fleet targets in the EU and were even able to go below the mandatory limit by a few grams.”
