Pick n Pay has confirmed the launch of its own mobile virtual network operator (MVNO).
Techcentral reported on Tuesday that Pick n Pay will be the first MVNO to use MTN South Africa’s newly launched platform to support these types of virtual providers.
PnP Mobile will join Pick n Pay’s growing list of value-added and financial services offered in store to save customers time and money. This includes the ability to do their banking with our Deposits at till points service or TymeBank.
Linked to Pick n Pay’s loyalty programme, Smart Shoppers can earn up to 2.5GB in free data rewards each month when shopping in any Pick n Pay store, in addition to their Smart Shopper points. The free data rewards are instantly loaded onto their PnP Mobile SIM card after each shop – there is no delay in customers having to wait for, or load, a voucher.
Pick n Pay said customers will be able to register their new SIM card without any paperwork and within minutes. The MVNO is expected to launch in 500 selected stores later this year.
“This is an outstanding innovation for our customers, and we’re very excited about the extra benefits they will earn. Innovation has been absolutely central to creating South Africa’s favourite loyalty programme and this new Smart Shopper innovation means that customers walk out our stores with affordable groceries, points on their card and now free data on their PnP Mobile SIM card,” says Richard van Rensburg, Chief Technology and Services Officer at Pick n Pay.
“Our pricing will be simple, transparent and competitive with other providers plus we’ll be offering substantial free data rewards just by shopping in our stores.”
Instant data rewards will be determined by customers’ PnP Mobile spend, and will range from 250MB up to 2.5GB each month, depending on their tier. For example, if a customer topped up their PnP Mobile SIM card with R100 and spent R1,000 on groceries, they would earn 500MB in data rewards. The free data rewards are in addition to the data or airtime customers would have purchased with their R100 mobile spend.
Data rewards will be instantly loaded onto a customer’s SIM card after each shop. Customers will continue to earn Smart Shopper points for every shop – along with other benefits – from swiping their Smart Shopper card. These include instant Smart Price savings and personalised discounts.
PnP Mobile tiers
* PnP Mobile data or airtime purchased is valid for 6-months from date of purchase
*The free data rewards are valid for 30 days from the date they are earned.
