MTN’s Ayoba Messaging Platform is Attracting More Users

MTN Group on Wednesday disclosed that its instant messaging platform, Ayoba has reached 2 million monthly active users.

To ensure Africa doesn’t miss out on the instant messaging revolution, MTN launched its own instant messaging platform, Ayoba, in March 2019.

“Ayoba is now live in 12 markets and has registered two million monthly active users,” said  MTN’s CEO, Rob Shuter.

Ayoba was integrated into 12 MTN markets and is also available across multiple markets on the Google Play Store and via the Ayoba website as an OTT offering. MusicTime! is now live in six MTN markets.

“We plan to continue to roll out Ayoba into our markets. We will also integrate payments into the Ayoba service as part of our broadening of the fintech business, as well as integrating Ayoba into MTN segmented offers,” said Shuter.

“After launching our time-based music streaming service MusicTime! in six of our markets, we will expand market coverage and improve the offerings as well as build our digital marketing business.”

Ayoba is an advanced communications application localised for African and Middle East consumer needs, under an independent Over the Top (OTT) brand with unique features for MTN customers.

The app supports many local languages spoken across the MTN markets including isiZulu, isiXhosa, Pidgin, Yoruba, Swahili, Hausa, French and English.

MTN, together with its partners, is driven to improve access to affordable communications to ensure that people in its markets can reap the social, economic and developmental dividends of being online. Ayoba underscores this goal to bring more people into the digital world by providing them with affordable and simplified digital communication services.