Barloworld, Bidvest & WNS to ‘take over’ Telkom’s non-core assets

By Staff writer

Telkom, which is undergoing a series of interventions to fix the ailing business, is turning to outsourcing to cut fat in the company as part of its turnaround strategy and on Thursday named its partners to take over the running of the non-core assets. They include Barloworld Logistics, Bidvest and WNS.

The company has been engaging with organised labour on the outsourcing of various business elements, as announced in February.

Telkom revealed on Thursday that it has identified a series of actions to unlock further cost efficiencies and improve customer service, in line with the company’s multi-year turnaround strategy. One such action involves outsourcing certain assets as going concerns.

Telkom’s call centre operations and staff are to be outsourced, as well as certain legacy IT billing systems, an internal printing division and the network and operations and retail supply chain sections.

Telkom has completed a stringent procurement process and has identified WNS as its preferred partner to undertake Telkom’s fixed line call centre operations.

Telkom spokesperson, Jacqui O’Sullivan, said the outsourcing was a critical step in Telkom’s focus on the customer.

“To succeed, everyone at Telkom has to put the interests of the customer at the heart of everything we do. Our customers are the core of our business, but running call centres is not. We know that customers will benefit from a focused and consistent service that a professional call centre organisation can offer. For this reason, we are confident this is the correct action to take,” she said.

Similarly Barloworld Logistics has been identified to undertake the management of 25 Telkom warehouses in the supply chain area of the business.

It is proposed that the IT legacy systems will be managed by ASAJE. Bidvest has been identified to take over internal printing services, and Ingram Micro the supply chain in the retail area of the business.

The outsourcing will only affect 1 300 Telkom employees.

The company said it is committed to a fair, objective and transparent process involving organised labour.

Sipho Maseko, who was appointed in 2013 as Telkom boss, has been seeking ways to cut fat in the business, a necessary step as this bulge has drained its profitability for years and led to a number of executives being axed when they couldn’t rescue the business.

Since he was appointed, Maseko and his executives in Pretoria have been quietly plotting ways to cut Telkom’s costs and haul the company back into the black.

He hopes to save as much as R1bn every year through cost cutting, a move that will inevitably include layoffs. Over five years, this means Telkom could save R5bn — enough to regain its profitability, and provide shareholder value.

What is clear, however, is that the “painful steps” that Maseko is prepared to take will place him and the company on a collision course with the unions, and it could be quite a dramatic run-in.

However, the company on Thursday assured workers that retrenchments will be a last resort. “When Telkom initially embarked on its turnaround strategy, the Company stated that it would look at alternatives, such as joint ventures, to ensure that job losses would only be implemented as the last resort.”

Woolet: The slimmest smart wallet for the modern man

By Gugu Lourie

If you have ever wish that you can have a wallet that you will never lose. Help is on its way. A Kickstarter project called Woolet is planning to create a smart wallet that protects your valuable cash and cards in every situation.

Woolet is a next generation wallet that keeps your cash and cards safe. Ultra slim, bluetooth-powered, self-charging and handcrafted to perfection.

Woolet acts as your smart wallet sidekick. It looks out for your valuables so you can worry less, and focus on the important things instead.

The Kickstarter project was started early in February and the company behind Woolet is aiming to deliver the product in April after supporters of the project pledged $102,209 today, when it was only aiming for $15,000.

“It was worth spending so many days devising the concept, and searching for the best option to realize it. We closed Woolet’s Kickstarter first day by having 77% of the goal. After 1,5 days we accomplished our mission. And then, something magical happened. Woolet became the most popular project in the Technology section! You can only imagine how happy we’re when we saw it! Thank you for your incredible support! Our goal was $15,000. Now, we’ve got 808 backers, who pledged !! You give us so many smiles, joy and advices that we’re sure that we have to work hard, and do our best to make you satisfied,” the Woolet team said on Wednesday.

Slim and fully capable
Woolet is just 9.9mm thin, yet ready for anything. Unlike other smart wallets, Woolet is a ‘full wallet’. This means you don’t need to compromise on what you take. Woolet has 4 slots to accommodate all your cards. There is a large card slot for those bigger IDs (up to 70 x 100mm) and a hidden pocket. Woolet also comfortably fits larger banknotes, including euros and British pounds, so you’re ready for any country.

Just 9.9mm thin, yet packed with cutting-edge technology. Designed so you can live with less bulk.

Automatic alerts when lost or stolen
Left your wallet behind? Someone trying to steal it? With Woolet, you’ll immediately know. Your phone will ring the moment you are separated from Woolet. You can specify any distance between 20-85 feet (6-25m) to get automatic alerts.

Distance tracker to find Woolet
Misplaced Woolet somewhere nearby? Use the built-in distance tracker in the Woolet and your phone app. You’ll know how far away your Woolet is and if you’re getting closer. Accurate to within 0.4m. There’s no hiding your Woolet from you.


Crowd detection
If your Woolet is ever lost, you can activate the Woolet crowd detection network. With a simple press on your phone, every other Woolet user will start scanning for your lost Woolet. When they get within range, the GPS location is instantly updated to your phone.

Never lose your phone, too
Left your phone behind but have Woolet? Woolet itself will ring to let you know. Woolet has a built-in ringer so protection goes both ways when you step beyond the tether distance you set. No more leaving behind your smartphone.

RFID blocking sleeve
Prevent anyone reading your RFID-enabled cards to steal your cash or identity. Woolet’s card sleeve offers RFID-skimming protection by blocking out 100% of the signals. Walk without worrying about someone casually reading your card while walking by.

Woolet grew out of a shared passion for security, hardware and beautiful design. We are driven to give our most precious belongings the best high-tech security in beautiful, simple devices.

Woolet was founded by the co-founders of, the secure private cloud, Clime, inc., a smart devices to monitor your home, and VORM lab, a technology design lab.


Zazoo teams-up with Uber in SA

By Gugu Lourie

Zazoo, a new division of the JSE and Nasdaq-listed company Net1 UEPS Technologies Inc, has teamed up with UBER, the innovative smartphone technology that connects riders with drivers, in SA.

Zazoo’s VCpayTM mobile application enables people who do not own credit cards to create virtual MasterCards that can be used to pay for the UBER service.

VCpayTM is a mobile application that utilizes Net1’s patented Mobile Virtual Card (“MVC”) technology, which enables mobile devices to generate virtual MasterCard payment cards completely offline and without access to a mobile phone network. Users can activate VCpayTM by following a simple over-the-air registration process and linking the application to any number of funding options, from credit cards, to EFTs, to direct top-ups, cash and more.

The application allows users to generate anonymous, transaction specific virtual MasterCards that can be used for online purchases, or in brick-and-mortar retailers that accept manual Card Not Present (“CNP”) payments – and now they can use it to register and pay for trips on the UBER application.

“Though mobile users and e-commerce adoption is rising in South Africa, there is still a large number of South Africans who do not have access to a credit card to enable them to make online and in-app purchases. Younger people, such as students, are a part of this demographic. We are excited to partner with UBER to introduce our products to this group. The uptake out of our first activation at WITS University has been hugely encouraging and we are planning more events where we will team with UBER to bring our products directly to our clients,” says Philip Belamant, Managing Director of ZAZOO.

“Uber is excited to be partnering with ZAZOO and VCpayTM. Their system complements UBER seamlessly and it opens up our technology to a new group of clients, who without a credit card or debit card would not otherwise have been able to use UBER,” says Alon Lits, General Manager of UBER Johannesburg. “This partnership makes UBER more accessible than ever before.”

VCpayTM is the first solution of its kind in South Africa as it is truly interoperable and does not require merchants to change the way in which payments are accepted online or via mobile applications like UBER. It bridges the electronic payment requirement gap for online or in-application payments by providing an immediate, safe and secure payment solution to anybody, regardless of their banking status.

Zazoo believes that its VCpay card cannot be cloned or compromised. A cardholder generates a MVC offline and no one else can access it until the transaction is complete. The offline capability prevents card skimmers from accessing card details through conventional backend systems.

With an MVC network, coverage or signal is not an issue as the process of creating a card can be completed offline. As part of the safety of the app, the MVC card can be configured to expire immediately after the transaction. This banking suite operates on any type of mobile device and allows for a multitude of funding options and payment services.

Mobile data, competitive pricing lift MTN Group profits

By Gugu Lourie

MTN, Africa and Middle East’s largest mobile operator, overcame stiff competition and sharp decline in the oil price that impacted its large assets to post a 8.9% rise in 2014 full-year headline earnings per share (South Africa’s main profit gauge), boosted by a surge in mobile data growth.

The company, which is valued at more than R385 billion, said headline earnings per share rose 8.9% to 1 536 cents per share in the year to end-December 2014.

“The group continued to benefit from encouraging growth in non-voice revenue, driven by various data initiatives (including the Mobile Money offering) across key markets,” the company said on Wednesday.

MTN, which operates mobile phone networks in more than 20 countries, is fighting to keep market share from competitors such as India’s Bharti Airtel, British-based Vodafone, Millicom and Vodacom and overt-the-top players, which are fighting for a bigger slice of the telecoms market.

MTN has enough cash to pursue its digital strategy and compete aggressively with its rivals. By the end of the year, MTN was sitting on a R43 billion cash pile that could come in handy to develop new products and services to retain and attract new customers.

The company, which has put a ‘break’ on its expansion by acqusitions, said its total users grew 7,5% to 223,4 million.

MTN Group paid R20.5 billion dividend payout to shareholders during the year and as a result reported a net debt of R4.5 billion at the end of 2014 versus net debt of R352 million in 2013.

MTN continues to return a large chunks of money to its shareholders, as it fails to conclude a big-ticket acquisitions in Africa and elsewhere.

Seeking to create more shareholder value, MTN management under its boss Sifiso Dabengwa, will continue to evaluate shareholder returns through progressive dividend policy of growing dividends by between 5% and 15% a year, as well as buying back shares on an opportunistic basis.

MTN Group reported a 6.4% rise in revenue to R146 billion, due strong performance of its Nigerian operation that posted a 12.1% rise in revenues.

As MTN and its rival continue to diversify their revenue streams, the company said data services remain the key driver of the it’s revenue growth and increased their contribution by 3,8 percentage points to 18,7% of total revenue in 2014.

In 2014, the number of MTN Group data users rose by 22,8% to 101,2 million as it expanded its 3G and LTE networks and stimulated the adoption and usage of data-enabled devices and smartphones.

At the end of December, MTN Group had 51,9 million 3G-enabled devices on its network, an increase of 30,4% on the previous year

“We remain committed to creating a distinct customer experience through increasing our 3G and LTE coverage and improving network quality and capacity. This is of particular importance in South Africa where we will be extending our capex programme significantly,” the company said.

“To drive long-term sustainable growth across the Group, we will increase data revenue by encouraging uptake through increased smartphone penetration, competitive pricing, bundled services and increased speeds.”
International operations

In Iran, MTN saw its customers rise by 6,2% to 43,9 million and total revenue increased by 14,3%.

The company said the Iranian operation was awarded a 3G and LTE licence in August, which significantly enhanced data revenue in the fourth quarter.

MTN Irancell now has 17,3 million active smartphones on its network and 15,1 million data users.

In Nigeria, MTN grew its subscribers by 5,5% to 59,9 million. The number of smartphones on the network increased by 51,2% to 9,3 million at the end of

But MTN was concerned about some level of uncertainty in Nigeria with regards to the implications of the oil price and currency fluctuations, which may lead to slower economic growth. “This may result in some headwinds for the business in 2015,” the company said.

In South Africa, MTN said it expect to build on the positive momentum gained on revenue and subscriber additions in the second half of 2014. “The South African operation will also accelerate its immediate capex plans to support our medium-term growth prospects, particularly in the data area.”

In Syria, MTN has paid SYP25 billion for initial freehold 20-year licence which was acquired from January 2015 after it converted its build, operate and transfer licence. This was funded through MTN’s cash balances in Syria.

MTN’s footprint spans 22 countries across Africa and the Middle East, a far more extensive footprint than any of its rivals.

MTN SA ‘turns’ the corner

By Gugu Lourie

What a festive season quarter has it been for MTN SA’s performance? The second half of the year, which includes the busy festive months, was stronger, pushing MTN’s fourth quarter up 28.1% quarter on quarter. The company, which has been facing stiff competition and regulatory pressure, claims it has finally turn the corner despite revenues dropping by 3.9%.

The company said it ‘delivered clear evidence of a turnaround’ in the second half of 2014.

As a result, MTN today announced that it has activated 2.7m new customers on its network in the second half of 2014 versus the 430, 496 net disconnections in the first half of the year. This pushed up prepaid users by 9.1% to 22.6m customers in 2014. The company said the post-paid segment delivered a significantly improved performance, reporting net subscriber additions of 414 251 for the year.

MTN SA, which is the second-largest mobile operator in the country, also reported that its total customers rose by 8.9% to 28m. “This was largely a result of segmented offerings based on usage, limited duration on-net promotions such as WOW and below-the-line advertising campaigns in the pre-paid segment,” the company said.

MTN and its rivals such as Vodacom, Millicom, Airtel Africa and Vodafone are seeking to redefine their role in the digital era as voice telephony revenues dwindles. They are focusing on providing digital lifestyle services such digital entertainment (MTN FrontRow video-on-demand), digital banks (MTN Mobile money), and my web: delivering services such as online shopping (Zando) and locate services, etc.

By year-end, MTN SA data revenue contributed 23,8% of total revenue from 21,4% in 2013.

MTN said while data revenue only rose 7% there was a meaningful improvement in the fourth quarter with mobile data revenue growth of 17% when compared to the same period last year. Fourth quarter 2014 on third quarter 2014 mobile data revenue growth was 42, 3%.

However, MTN SA reported a 3.9% decline in revenues to R39 billion due to a 36% drop in interconnect revenue due to lower mobile termination rates (MTRs).

The company said it continues to focus on improving profitability throughout the business and on various cost efficiencies, including managed services and optimising the distribution network.

MTN SA’s capex for the period of R5.6 billion was slightly lower than budget due to improved procurement

During the year, MTN added 520 new 2G sites and 904 3G sites. The company said 3G population coverage improved to 87%. As a result of improved performance in the second half (with voice traffic volumes up 31,0% year on year and growing demand for data), we will increase capex significantly in 2015.

“This will be focused on improving the quality and capacity of the 2G and 3G network and rolling out LTE,” said MTN SA.

MTN SA smartphones rose 17.8% to 5.9m in 2014

By Gugu Lourie

MTN announced its 2014 full year earnings today and revealed that smartphones in its network rose by 17.8% to 5.9m in the period.

MTN, SA’s second largest mobile phone operator, added that the number of data customers jumped 201% to 17.1m.

“To drive long-term sustainable growth across the Group, we will increase data revenue by encouraging uptake through increased smartphone penetration, competitive pricing, bundled services and increased speeds,” the company said on Wednesday.

MTN and Vodacom are bringing out their own-branded devices, including tablets and smartphones, as part of their ambitious plans to accelerate Internet uptake in SA and diversify their revenue from dwindling voice turnover.

In January 2014, MTN started retailing its own-branded Steppa 1, which has become the second-biggest selling smartphone in SA ahead of Vodacom’s Smart Kicka.

Furthermore, MTN customers are able since 2013 to access long-term evolution (LTE) over an extended South African footprint, offering faster broadband speeds and a better Internet experience. But the company didn’t disclose how many LTE-capable devices were sold to its subscribers.

Time to dump passwords for good?

By Martin Walshaw, senior engineer at F5 Networks

It’s conceivable that one day biometrics may replace passwords completely, across many different services

The more news that trickled in about last year’s Sony hack, the more depressing the situation appeared to get. At one point, it was revealed that the entertainment giant was keeping passwords to internal systems as well as social network accounts in plain text. Not only that, but they were kept in a folder called ‘Password’.

Here’s how Buzzfeed described it: “Included in the newest data dump is a file directory titled ‘Password’, which includes 139 Word documents, Excel spreadsheets, zip files and PDFs containing thousands of passwords to Sony Pictures’ internal computers, social media accounts and web services accounts. Most of the files are plainly labelled with titles like ‘password list.xls’ or ‘YouTube login passwords.xlsx’.”

For anyone with a passing interest in security, which really should be all of us, that is a pretty shocking thing to read. Basic security advice is to try to avoid writing passwords down, and particularly to avoid keeping them somewhere so easily identifiable. Avoiding easy-to-guess words, such as anything from the dictionary, is also good advice, as is never repeating passwords; make sure each one is unique to that service.

But while passwords remain the primary way to access so many services, all of that is easier said than done. And so maybe that is what needs to change. Maybe it’s time to get rid of passwords for good. Are they fit for purpose these days? Many would argue they are not. They can be hacked, they can be guessed, they can be forgotten.

For those still wedded to passwords, using a password manager can help, as can using two-factor authentication where it’s available.

But the industry is beginning to offer alternatives to passwords. The launch of Apple’s TouchID has brought fingerprint recognition technology to a wider audience, and as we know, where Apple leads the rest of the industry tends to follow: Samsung and HTC have both released devices with fingerprint scanners.

Biometrics such as TouchID or eye scanners are a good alternative and the technology is becoming more convenient and easier to use (which is key for widespread adoption). Someone looking over your shoulder can copy your password; they cannot copy your fingerprint.

At the moment, Apple’s TouchID can be used to unlock iPhones and iPads and make purchases from Apple’s online stores such as the AppStore and iTunes as well as its Apple Pay NFC technology. But it’s conceivable that one day biometrics may replace passwords completely, across many different services.

It’s not just mobile apps that could benefit from biometrics. Imagine accessing work emails – or any other work-related application – on your home PC and, instead of entering a password on your computer, you authenticate yourself via a fingerprint reader on your mobile device that is connected to your office back-end systems.

But those days are not here just yet, so maybe it isn’t time to dump passwords. As well as following the advice above, it is wise to make sure passwords are just one layer in the security infrastructure.

This involves adding more context to security. Instead of just using a password for authentication, businesses can look at the device being used and its location, what the user is attempting to access and other details to give a clearer picture of the authentication request. Context in security is something we’ve talked about recently, in fact.

So it seems to me that we are moving beyond passwords as the primary method of authentication. But they will be around for a while yet; at least until the alternatives become more convenient. Until the industry does standardise on a replacement, it is wise to ensure that passwords are just one layer of your security infrastructure.

The private sector has a role to play in bridging the digital divide: Cwele

By Siyabonga Cwele, Minister of Telecommunications and Postal Services

“The private sector too has a role to play in bridging the digital divide. We’ll continue to engage it and discuss areas where it should direct its investment. These consultations will also consider possible incentives for investing in under serviced areas. We are positive that access to broadband provides us with modern building blocks as the country continuously strives to create sustainable jobs for the future, especially for our youth. This is why ICTs have been identified as catalytic sectors that President Zuma also announced that Government has decided to designate Telkom as the lead entity, among other government agencies, to rollout fixed broadband”

President Jacob Zuma announced during the State of the Nation Address that Government will pilot connecting government facilities in eight poor district municipalities to fast and reliable internet as part of Phase 1 of the implementation of South Africa Connect. The announcement sets in motion a number of activities that seek to address the market failure in the rollout of broadband. Throughout the country, broadband infrastructure is deployed in a manner that is skewed towards the rich. There are instances wherein one community would enjoy access to cutting edge broadband technology and another, merely separated by a street, has to make do with inferior technology. Quiet often, you find this pattern repeating itself as both public and private companies duplicate infrastructure in the well-off communities, to the exclusion of poor communities.

We have taken a deliberate decision to intervene in the rollout of broadband to bring services to the poor and to close the digital divide. If we fail to extend broadband services to the poor, the effect would be worse than Apartheid. Scars caused by this exclusion would be permanent and very deep.Accordingly, this year we shall start Phase 1 of broadband rollout by connecting health facilities, schools and other government institution to poor communities. These identified district municipalities are Dr Kenneth Kaunda in the North West, Gert Sibande in Mpumalanga, OR Tambo in the Eastern Cape, Pixley ka Seme in the Northern Cape, Thabo Mofutsanyane in the Free State, Umgungundlovu and Umzinyathi in KwaZulu- Natal and Vhembe in Limpopo.

We also want to pilot the greater use of technology to improve the efficiency of the services we deliver. This rollout will be accompanied by the requisite training to ensure that officials are able to use the technology that is available to them to improve the efficiency of their work and the quality of service experienced by the citizens. These municipalities were identified to have the greatest need and, working with National Treasury, funds have been set aside for the rollout of broadband this year. The sites also coincide with the pilot sites for the National Health Insurance.

The announcement is confirmation of our firm commitment to radically transform and modernise society by connecting, over time, all South Africans to the transformative and developmental power of the internet, as envisaged by the National Development Plan. We want to ensure that all South Africans are taken on board as we build an inclusive knowledge society that will make the country globally competitive. Through the Strategic Integrated Project 15, we have consulted state-owned companies, municipalities, provinces and other government departments in developing the broadband rollout plan. This work, done through the CSIR, helped us to identify infrastructure the gaps. The proposals we refined through this consultation were sent to Cabinet for approval.

The private sector too has a role to play in bridging the digital divide. We’ll continue to engage it and discuss areas where it should direct its investment. These consultations will also consider possible incentives for investing in under serviced areas. We are positive that access to broadband provides us with modern building blocks as the country continuously strives to create sustainable jobs for the future, especially for our youth. This is why ICTs have been identified as catalytic sectors that President Zuma also announced that Government has decided to designate Telkom as the lead entity, among other government agencies, to rollout fixed broadband.

The decision was taken because we want to accelerate the rollout of broadband. Telkom has the most extensive infrastructure in the country compared to other public and private sector players. Furthermore, the current infrastructure rollout by both public and private sector players is fragmented, leads to duplication of efforts and resources, and is not expanding connectivity to uneconomic and underserved rural areas and townships. It is therefore necessary for government to facilitate the extension of optic fibre infrastructure for the benefit of all South Africans and other industry players through the establishment of an integrated national broadband network.

The rollout of optic fibre infrastructure will be central to the future use of broadband in an interconnected society and economy because it is more reliable and capable of delivering faster speeds. SA Connect sets a target of broadband access at 10 megabits per second for all South Africans by 2030 and at 100 megabits per second for 80% of the population that same year. We need optic fibre infrastructure to be able to efficiently deliver on mission critical services such as health.The use of other technologies such as satellite and wireless will ensure speedy roll-out whilst also ensuring connectivity to areas that are hard to reach through optic fibre due to the terrain. These are some of the considerations that informed the decision to designate Telkom as the lead entity in the rollout of broadband. The designation of Telkom also moves us towards the creation of an open access network. This network will usher in an era of services-based competition instead of infrastructure-based competition. We anticipate that such a dispensation will lead to more effective competition between operators and, over time, lower prices for consumers.

Government has taken a decision to intervene in the infrastructure roll-out through the aggregation of its demand for broadband services to ensure that infrastructure is also rolled out in uneconomic areas. The partnership between Government and Telkom will facilitate coordination and efficient use of resources by all parties in order to expedite the achievement of South Africa Connect objectives whilst leveraging on existing broadband infrastructure to minimize the cost of network expansion.

Facebook is the default social network among SA’s students: study

A new survey of the high-tech habits of SA’s students reveals that Facebook has become the default social network among students, with no less than 97% of respondents saying they use the social network. Twitter came in second at 67%, followed in third place by YouTube, with 44%. The most recent entrant into the social arena, WeChat, has already reached 22% of the student market.

These are among the key findings of the 2015 Student Tech Survey, conducted across South African tertiary education institutions by World Wide Worx and Student Brands, with the support of Standard Bank. More than 2300 students participated in the survey, conducted to establish trendlines for changes in the student technology landscape.

Instagram associated with selfies

The survey also revealed the rise of the platform that is becoming most closely associated with selfies, showing 40% of respondents using Instagram. However, professional aspirations also came to the fore, revealing that 36% of the students interviewed use LinkedIn.

“The survey is a powerful indication that the student market – which comprises future working professionals – is embracing social networking,” says Vuyo Mpako, Head of Innovation and Channel Design at Standard Bank. “It is therefore important to note that social networking will become a central component of any services provided to this market in the future.”

95% of the students surveyed have bank accounts, with 92% stating they were satisfied that their banking needs are being met. More than 83% rated their banks as “Good” and “Excellent” in the use of technology. Ironically, visiting a bank branch remained the most popular form of getting information from the banks at 58%, telephonic assistance second at 51% and the website third, with 42%. Social media was still far down the list, at only 9%.

On the other hand, when it came to being contacted by their bank, a vast majority, 80%, expressed a preference for email, with the phone coming in second at 57% and 12% for social media.

It is also an increasingly connected market, with 92% using WhatsApp for instant messaging, followed by Facebook Messenger with 55% and BBM with 48%. The old favourite, Mxit, stands at only 17% – on a par with pinboard-sharing network Pinterest.

“Communication is at the heart of students’ use of technology,” says Daryl Bartkunsky, managing director of the Student Brands youth portal. “They are also extremely budget-conscious, so anything that cuts the cost of making contact will appeal to them.”

He points out that, according to the survey, Wi-Fi hotspots are students’ most important form of connecting to the Internet, while their campus is the most common location for connecting.

Further building on the picture of an increasingly tech-savvy audience, the findings reveal that 38% of respondents are using Android devices, overtaking the previous leading operating system, BlackBerry, which is still used by a high 32%. A little more than one in ten students – only 11% – still use feature phones, while the Windows Mobile operating system is used by 7% of the sample, marginally ahead of Apple’s iOS.

BlackBerry’s 32% keeps it in the number one spot in terms of brand of phone used by students, ahead of Samsung at 27% and Nokia at 21%. When asked for their brand preference regardless of affordability, one out of every two respondents chose the Apple iPhone. Samsung came in second at 29%, and Sony in third place at 9%.

“The reality will be a little different,” said Arthur Goldstuck, managing director of technology market research organisation World Wide Worx. “There is a vast affordability gap between what students wish they could get and what they intend to get.”

According to student intentions, 43% will buy a Samsung phone next, with the iPhone coming in second at 17%, followed by Nokia at 11% and BlackBerry still making a showing at 10%.

A key question in the survey, namely whether students felt they were addicted to social networks, showed that it was an issue, but not an overriding one. Only 11% admitted to being very addicted to social networking, although a further 43% said they were “a little addicted”. Instant messaging, on the other hand, saw double the proportion – 20% – admit to being very addicted. Just over a third, or 35%, said they were a little addicted.

Exactly a quarter of students acknowledged that they gave their smartphones and social networks priority over studying for tests and exams, and a similar proportion – 25% – admitted using these during lectures instead of paying attention. One in five said they were emotionally affected by what they saw or shared on social media.

On the plus side, however, a huge majority – no less than 89% – said that technology like smartphones, the Internet and social media helped them research better, while 67% said that it helped them increase their knowledge of the subject they were studying. Other strong benefits cited were that it helped sharing information (60%), learning studying techniques (42%), and having a channel for discussions with lecturers (38%).

“Technology delivers both the positive and negative for students,” says Goldstuck. “The overwhelming finding of the survey, though, is that it enhances their academic and social lives and their lifestyles in general.”

Mpako adds: “The advent of smart devices and apps has changed the way that consumers interact with and expect businesses to behave. A business has to respond to these significant changes through platforms that connect with their consumers.”


The power of mobile devices in traditional retailer’s environment

By Tony Smith, CEO at Oxygen8

Traditional retailers are caught up in an intense battle against the world of online shopping in a desperate fight to save the high street.

Right at the forefront of the battle is the mobile phone, and retail marketers and brand owners are just beginning to realise the key role it can play in reversing the trend of reduced store footfall and redressing the odds back in their favour. A key element in this fight back is harnessing the power of location-based marketing.

By targetting mobile phones with relevant and personalised offers – location-based services can afford retailers and brands a new way to engage with customers by sending offers and providing information at the time when they are most likely to want it, and right at the point when they are near your store. Not only are such interactions likely to result in more sales, but also in greater customer satisfaction and increased loyalty to the brand or retailer in question.

The key to reaching these customers is the mobile phone.

At the recent Gartner Symposium, where the top 10 technology trends that are expected to play a crucial role for most organisations this year were highlighted, Gartner predicts that as mobile devices continue to proliferate, there’ll be an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, as opposed to focusing on devices alone.

Mobile is already a proven technology, and a powerful marketing tool: 4.8bn of the 6bn people on the planet have one. Users like to keep their devices close by: 90% say their phone is at arm’s reach for 14 hours of the day.

This makes the potential for location-based mobile services huge. And with 19% of the world’s users opting into this type of service, this trend is set to expand even further. If it is done in the right way, mobile location-based marketing is not deemed intrusive: a recent Oxygen8 survey revealed that 40% of people in the UK were more likely to agree to opt-in SMS.

Timing is Everything

So it makes sense that relevant, timely location-based services are often welcomed by the consumer. In fact, the more useful and personalised the services are, the more customers will engage with a brand. This means that any retailer can transform its customers’ shopping experience, while also increasing footfall and revenue. The user cases are endless. From launch offers and in-store promotions, to loyalty programmes and customer surveys, it is possible to engage with shoppers at every stage in the buying cycle.

One useful application of this technology is location-based ‘click and collect.’  Oxygen8 recently trialled such a scheme with a large supermarket chain to reduce waiting time for customers. Using location, it alerted the store when the customer was close by, so that their order could be prepared for immediate collection. This approach vastly enhances customer relationships and efficiency, giving the supermarket a unique selling point that makes it much more likely that consumers will keep using the service.

Fighting Fraud

Another area that location-based technology can assist with is card fraud.  For example, a well-known retail bank was seeking to reduce resolution time as well as the cost associated with suspected card fraud abroad. Using international roaming location information, Oxygen8 was able to alert the bank when its customers traveled abroad. When the customer returned to the UK, the bank was alerted once again.

This meant that when the card was used abroad, the bank was able to make a more informed decision on whether to stop the card or accept the transaction. The benefits to this solution were mufti-faceted, adding another layer of engagement. Customers were also sent relevant, location-based information such as taxi numbers and hotel discounts while abroad.

Location-based services can offer companies huge benefits. However, it can be hard to stand out from the crowd in a market where consumers are bombarded with promotional messages on a daily basis. It is therefore imperative that brands use location-based data optimally. In order to do this, it’s important to note that location-based services are difficult to handle without prior experience and when dealing with the complex relationship between brand and consumer, it’s useful to talk get advice from the experts.

Retailers and brand owners can increase revenue, and reach operational efficiency by thinking differently about mobile. With the ability to engage customers on their own terms, location-based services are the ideal place to start. Harnessing the power and ubiquity of the phones in our pockets, retailers and brand owners have the perfect opportunity to catch customers in the location where they are most likely to be influenced: within metres of a store.