JSE-listed Blue Label Telecoms is exploring a business restructure that could lead to mobile operator Cell C being listed separately on the Johannesburg Stock Exchange.

Blue Label Telecoms is JSE-listed distributor of prepaid products and owns Cell C: South Africa’s third-largest mobile operator with 7.7 million subscribers.

The proposed changes aim to:

  • Streamline operations

  • Strengthen Cell C’s balance sheet

  • Create clearer value for shareholders

Key Restructure Plans Include:

  1. Airtime Asset Transfer – Moving prepaid airtime assets from Blue Label subsidiary TPC to Cell C in exchange for new shares

  2. Debt Relief – Converting R2.1 billion of Cell C’s debt into equity to reduce financial pressure

  3. Postpaid Integration – Bringing Cell C’s postpaid operations fully in-house by acquiring Comm Equipment Company

  4. SPV Alignment – Restructuring special investment vehicles to support the new capital framework

Why This Matters:

A successful restructure and listing would:

  • Allow investors to value Cell C separately

  • Give Cell C better access to growth funding

  • Maintain jobs and services during transition

Cell C CEO Jorge Mendes said: “This proposed structure positions us for sustainable growth while maintaining our capital-light network model.”

Next Steps:
The plan requires:

  • Board approvals
  • Shareholder consent
  • Regulatory clearance

Blue Label expects to complete the process within 12-18 months, pending market conditions. Shareholders should exercise caution until further details are announced.

This restructure could significantly impact Blue Label’s share price. The company will release full financial results on 27 August 2025.

The proposed changes aim to unlock value while ensuring Cell C’s long-term competitiveness in South Africa’s telecom market.

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