Taxify, a ride-hailing company, is rebranding itself into Bolt.
This update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing with cars to motorbikes and scooter sharing.
“Taxify launched five years ago with a mission to make urban transportation more convenient and affordable,” says Markus Villig, CEO and co-founder of Bolt.
“Our first product was a taxi dispatch solution that gave the company its original name.”
Since then the company has grown into a much broader transportation platform, providing ride-hailing with cars and motorbikes, as well as scooter sharing
“We are changing our name and logo, but the app with great ride prices and fast arrival times will stay just as good as ever,” said the company in its blog.
“Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores the company’s belief that the future of transportation will be electric,” adds Gareth Taylor, country manager for Bolt in South Africa.
Founded by Markus Villig, Bolt launched in 2013.
The Estonian-born tech company now serves 25 million customers in over 30 countries globally and has grown to be a leader in Europe and Africa.
Bolt currently provides its services in six African countries, connecting drivers with passengers in more African cities than any other ride-hailing platform. It has plans to further expand its offering in East and West Africa, and in South Africa during the course of 2019.
It’s one of the fastest-growing transportation platforms in the world with investors including Daimler, Didi Chuxing, Korelya Capital and TransferWise co-founder Taavet Hinrikus.
Bolt has more than 25 million users in over 30 countries globally.
It was also the first company to bring ride-hailing and scooter sharing together in one single app and is currently working on expanding the scooter sharing service across a number of cities.
The new brand will be gradually rolled out across Bolt’s global markets over the following weeks. Bolt users will not need to take any action as the app will update automatically.