The new Mercedes-AMG GT 4-Door Coupé is the youngest member of the AMG GT family.
It shares both its DNA and its uncompromising racing spirit with the other members of the family.
Yet there is one big difference: the Mercedes-AMG GT 4-Door Coupé offers more space and more potential uses and systematically extends the AMG GT family.
The central theme of the campaign is the TV ad “Life Track”.
In fast-paced images, it blends the best of both worlds: dynamic Racing Performance and a creative and multifaceted lifestyle. The film shows sequences alternating between sporty driving on a racetrack and snippets from the life of the main protagonist. His everyday life feels like a race to him, from the morning start through setbacks and overtaking manoeuvres to the finishing line with his partner at dinner. Both worlds blend symbolically in the film to form one world.
The viewer delves ever deeper as he simultaneously experiences a racing sequence. The Mercedes-AMG GT 4-Door Coupé is an equal partner: they are both strong, confident and emotive at the same time. The four-door model demonstrates superior performance in every situation.
The main location for shooting the film production was the Costa del Sol in the south of Spain. The racetrack scenes were made at the private Circuito Ascari near Ronda and in Marbella.
More information can be found in the Mercedes-AMG GT 4-Door Coupé web special at: http://amg4.me/LifeisaRace