A total of 22.4 million smartphones were shipped in Africa during the second quarter of this year (Q2 2018), according to the latest insights from International Data Corporation (IDC).
The market’s buoyant performance was spurred by the growing popularity of low-end to mid-range devices.
Transsion brands continued to lead the continent’s smartphone space in Q2 2018, accounting 35.4% of shipments. Samsung followed in second place with 23.2% share.
The region’s combined mobile phone market totaled 53.8 million units in Q2 2018, with shipments up 3.2% QoQ but down 1.2% YoY.
The continent’s two biggest markets – Nigeria and South Africa – saw a marked improvement in the performance of their overall mobile phone markets, posting YoY growth of 13.0% and 25.0%, respectively.
“The Nigerian economy remains stable and has begun to show signs of steady improvement in terms of consumer demand for mobile phones,” says Arnold Ponela, a research analyst at IDC.
“The country saw smartphone shipments of 2.7 million units in Q2 2018, up 15.8% YoY, with strong marketing support from telecom operators for most brands proving instrumental. However, ongoing currency issues and falling consumer purchasing power suggest Nigeria is not set for a sustained surge in smartphone shipments.”
South Africa remains the continent’s most developed telecommunications market, with smartphone shipments up 17.4% YoY in Q2 2018 to total 3.4 million units.
“Numerous new entrants to the South African market are now offering affordable smartphones that boast very similar features to the leading brands,” says Ponela.
“As such, we expect the country’s migration away from feature phones to continue at a progressive pace. This transition from feature phones to smartphones is reflected by the fact that the market continues to be dominated by low-end to mid-range devices priced below $150.”