Where would you live if you could commute each workday in an autonomous driving, fully-functional, connected, comfortable, mobile office space? What if the service was provided via an on demand subscription basis? Or what if it was provided by one employer yet not another – which company would you work for?
Enter the new Volvo 360c concept, an autonomous, electric, connected and safe car.
The concept presents four potential uses of autonomous driving vehicles – a sleeping environment, mobile office, living room and entertainment space – representing an attractive travel option that could rival air, bus and train providers, but with competitive advantages in comfort, convenience and privacy.
The 360c sleeping environment enables first-class private cabin travel from door to door, without the inconvenience of airport security, queuing, noisy and cramped airliners.
“The 360c explores what becomes possible when we remove the human driver, using new freedoms in design and recapturing time – it’s a glimpse at how autonomous drive technology will change the world as we know it. The possibilities are mind-boggling,” said Mårten Levenstam, senior vice president of corporate strategy at Volvo Cars.
The 360c also opens up possibilities for more residential freedom, reduced pressure on real estate pricing and more affordable home ownership.
“People becoming less reliant on proximity to cities is just one example of the impact of removing the burden of unproductive travel time,” said Levenstam.
“The 360c driving office makes it viable for people to live at greater distances from crowded cities and use their time both in a more pleasant and more effective way.”
Volvo new 360c: Why fly when you can be driven?
The 360c represents a potentially lucrative competitor to short-haul air travel, a multi-billion dollar industry comprising airlines, aircraft makers and other service providers. Especially shorter routes where the distance between origin and destination is around 300 kilometres are prime candidates for disruption by an alternative mode of travel.
“Domestic air travel sounds great when you buy your ticket, but it really isn’t. The 360c represents what could be a whole new take on the industry,” said Levenstam.
“The sleeping cabin allows you to enjoy premium comfort and peaceful travel through the night and wake up refreshed at your destination. It could enable us to compete with the world’s leading aircraft makers.”