The music streaming giant Spotify has introduced a new free version of its smartphone app.
With a new design on mobile, Free on Spotify includes a number of new features to make the listening experience more tailored to what you need to hear, now.
The company said the new ad-supported Spotify is a natural next step as it continues to innovate and evolve for the needs of its users.
Spotify Free App offers fifteen new on-demand playlists, giving the user the ability to pick and play any track within their curated lists—without skipping tracks or waiting on shuffle to bring up the music they love.
The company said these on-demand playlists will be unique to you, based on your musical tastes, and may include Spotify-curated playlists ranging from RapCaviar and Viva Latino to Ultimate Indie and Alternative R&B as well as personalized playlists like Discover Weekly, Release Radar, and Daily Mix.
“Our customers always tell us that music discovery and listening is a personal experience, and we are enhancing the free experience with this in mind,” said Babar Zafar, VP of Product Development at Spotify.
“This is the beginning of an evolution for Spotify and we will continue to make improvements that mirror our customers’ needs.
“This is not only about giving users a more customized free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favourites anytime, from anywhere.”
Play music using less mobile data with Data Saver
Music should be accessible to everyone, in every market—the love of a great song is what connects communities and cultures across the world.
But many users of Spotify for free around the world aren’t able to enjoy music whenever they want, because of the volume of mobile data streaming typically uses.
“That’s why we created Data Saver, a simple toggle switch that optimizes the listening experience to use less mobile data when listening to music,” said Spotify.