Limelight Networks, a global digital content delivery provider, has announced the opening of a new Point-of-Presence (PoP) in South Africa to meet growing online demand and increase performance.
The new PoP is situated at vendor neutral data centre Teraco, alongside Africa’s largest Internet Exchange (IXP), NAPAfrica Johannesburg.
Limelight’s expansion into Africa follows positive signs of online traffic growth within the continent.
According to reports, the global mobile Content Delivery Network (CDN) market is predicted to reach $70.3 billion by 2025. This is indicative of the continued growth of online video content, increasing use of internet services and the rise of mobile web access.
“CDNs already host a large proportion of global internet traffic and it’s predicted that in five years CDN traffic will exceed 70 percent of total online traffic, making it the new Internet,” said Lex Van Wyk, CEO of Teraco.
“Limelight is a top global CDN and we are excited to see the impact of their investment into Africa.”
Teraco’s facilities offer a diverse interconnection hub and the company is focused on local Internet growth and expansion via NAPAfrica Johannesburg, providing a platform for Limelight to deliver fast, high-quality and scalable online traffic to countries across sub-Saharan Africa for its local and global customers.
“Movies, music and sports are the foundation of digital content for most countries, and South Africa is no different,” said Simon Beech, head of EMEA Partnerships at Limelight Networks.
“The decision to address the African market with further infrastructure investment is directly related to the rapidly growing demand for CDN services and capabilities locally. As connectivity improves, it is essential to provide the highest quality online experiences to stay competitive. We look forward to bringing a range of exciting new services to the region through local sales partnerships.”