Gather Online, a Social discovery and messaging platform, has received R10 million from ex- Dimension Data chief executive, Brett Dawson.
Dawson will joining Gather Online as Chairman.
The investment would be used by the company to expand its business internationally.
With South African-born founders, Gather Online has developed a unique online communication service that allows users to achieve real engagement with communities of like-minded people. Dubbed ‘Snapchat for groups’ the service offers time-limited access to discussions on a wide variety of topics from careers and business to travel and health.
“Gather Online enables people to shift from passively consuming content, as is often the case with existing social networks, to connecting with like-minded individuals and having meaningful conversations,” said founder and CE, David Price.
“It fills a real gap for engagement in the current social media landscape.”
Price said the investment made by Dawson would support the company’s ambitious expansion plans.
Gather Online already has more than 40,000 daily active users with the most avid users having daily sessions exceeding 20 minutes.
While operations are based out of Australia and South Africa, the company plans to achieve consistent growth through targeting the large number of social media users in Europe, the United States and Asia, where it has already got a foothold.
Price said the R10 million investment by Dawson was part of a successful third seed funding round which has been expanded due to oversubscription. A further R2 million out of R14 million is now available for investment.
“Funds will be used to improve the platform and to scale it to the levels that would interest Series A Venture Capital funds later this year.”