Meet Sbu 2.0 the Robot: Chicken Licken TV Ad Embraces Artificial Intelligence

A science teacher in this television commercial creates a robot of himself to fill in for him whenever the craving hits.

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Sbu 2.0
Sbu 2.0

Chicken Licken is embracing one of the hottest technology topics of the moment, artificial intelligence, with the launch of the new television commercial.

South Africans love their chicken and Chicken Licken always produce one of the best chickens in South Africa competing with Nandos and KFC.

To attract more chicken lovers, Chicken Licken has produced a television commercial that embraces artificial intelligence.

A science teacher in this television commercial creates a robot of himself to fill in for him whenever the craving hits.

Watch the TV commercial below:

For the latest television commercial advert, Joe Public agency worked with director Greg Gray from Romance Films, creating a quirky yet cerebral comedy about a science teacher who invents a robotic version of himself to fill in whenever the craving strikes.

In the advert, we meet S’bu, an unassuming science teacher who is up to something in his garage workshop late at night.

We quickly discover that he has managed to pull off what could possibly be his greatest achievement ever. Using a mismatch of recycled metal and computer parts, he has created a functioning, somewhat autonomous, robotic version of himself. His very own S’bu 2.0. The advert plays out a variety of scenarios where the real S’bu has been replaced with his 2.0 version – confusion and chaos ensue.

“With such a proudly South African client, we always try to create ideas that are relevant. We try to showcase real South Africans at the forefront of global playing fields in an entertaining and humorous way,” said Martin Schlumpf, creative director, Joe Public.

“So, whether it involves sending a South African to space, a South African archaeologist exploring an ancient Egyptian tomb or like now, a South African science teacher that has built a real-life, functioning, robotic replica of himself, we’re always trying to create a sense of pride and patriotism through our commercials.”

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