Celcom, one of South Africa’s longest established and most experienced accessory distributors, has partnered with German-based global accessory specialist, Strax to deliver world class consumer accessory propositions to retailers and consumers in South Africa.
Celcom was established in 1994 to offer a wide range of smartphone and tablet accessories from leading brands and manufacturers to enhance the South African consumer’s cellular experience.
It offers its clients a range of accessories designed to suit their lifestyles.
”Celcom has been working in numerous global markets with Strax and we see the extension of our partnership into South Africa as a natural progression. Celcom has almost 25 years of experience in the South African accessory market and through our collaboration with Strax we will bring the very best of the global accessory industry to South Africa,” said Celcom’s CEO, Stefano Brachini.
Strax was founded in Miami in 1995 and now has 13 regional offices around the world (including Germany, UK, France, and USA) as well as design, quality control and logistics function in China and Hong Kong.
Strax now has over 185 employees in 13 countries and its operational headquarters and logistics centre is based in Germany.
It is also listed on the Nasdaq Stockholm Stock Exchange.
They have their own proprietary brands, GEAR4 protective cases, FLAVR fashion cases, Urbanista audio products as well as their broader XQISIT range which have all been launched in the South African market alongside a range of partner brands including Zagg screen protectors through Celcom.
”Strax is very excited to partner with South Africa’s leading accessory supplier, Celcom and we see this strategic partnership further supporting our international growth platform ,” said Gudmundur Palmason, CEO Strax.
Celcom is also the exclusive partner of Samsung for Original Accessories in South Africa.